Results tagged “Los Angeles”

Some more visual evidence of Saturday's Revlon Run/Walk 2010 in Los Angeles:

As always, after parking, we headed to the grassy area opposite the Coliseum's Peristyle End to see what the booths had and for Fran to pick up her survivor's cap at the Macy's tent. That's always a big deal; she has four now, each one another little milestone. This year's was red.

These folks are always there:

I have no problem with using whatever means to get people to fight breast cancer. Tatas it is. If someone wants to start an organization that uses the terms "bazooms," I'm fine with that, too.

Radio represents!:

Yes, radio -- KLOS and KBIG -- was there with a couple of tents manned by bored, distracted-looking interns doing nothing. Meanwhile, KABC-TV, channel 7, was all over the place, not only reporting on it but with a zillion balloons and banners and their own water stop with a Jumbotron and live interviews as the mob passed. That's how you do it.

This year, they moved the stage for the pre-race festivities. It used to be here:

That's the fabled "Peristyle End." I don't know the story behind the headless statues, but they were usually obscured by the stage in past years. This year, we got a clear shot at the stadium and the Olympic flame, which was lit for the event.

Here's some of the crowd:

It didn't seem like there were as many people at this year's event, but as we left at the end, having gotten our medals and bags of junk food (!) and had our "survivor's picture" taken and climbed the 638 rows to get out of the place, we had to walk out of the stadium into the midst of the race route, and there were still thousands of people streaming in. Even in an off year, that was impressive.

Meanwhile, before the race, they had, as always, some aerobics instructors attempt to loosen everyone up:

I, naturally, would have none of that.

Look, celebrities!:

That's James Denton of "Desperate Housewives" in the middle with the white t-shirt. We've met him before; he's a shareholder in the same minor league team of which a friend of ours owns a share, and he's always at stuff like this. He took pictures of the crowd on his iPhone as we walked under, and if he finds this while Googling himself, he can pick me out of the crowd by looking for the blue and red Phillies alternate cap. I was, I'm pretty sure, the only one wearing that in Los Angeles Saturday.

Also up there, that's Lilly Tartikoff yelling to the crowd, and Marg Helgenberger next to her. Julie Bowen of "Modern Family" is up there someplace, as is Carrie-Anne Inaba and Rachel Leigh Cook and some next-generation Disney person and Ellen Leyva and Michelle Tuzee of KABC-TV. No A-listers, but there are plenty worse celebrity assemblages to imagine, and their participation -- all of them seemed to have family reasons for supporting the cause -- is appreciated a lot.

The biggest celebrity of all, of course, is this guy:

He's there every year.

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REVLON RUN/WALK 2010

Some shakycam video from today's Revlon Run/Walk 2010 in Los Angeles, featuring the incomparable Chaka Khan, sort of. Not really. Just a few seconds at the end, and you can't see her. Enjoy!

Oh, and do feel free to continue to donate here.

HARD CELL

The planned obsolescence of cell phones is, I suppose, more tolerable when you aren't paying $250 or more for the equipment, on top of two year commitments to expensive plans. I bought my current phone, an HTC Touch Pro, on the day of release less than two years ago, and it never really worked right from day one; it overheats to the point of boiling the coating off the back cover, it randomly calls people without human intervention (not butt dialing, but just turning itself on and calling while sitting on a counter), it has battery life that ranges from poor to one-call-and-you're-done, and the resistive touchscreen sometimes just won't recognize any touch, finger or stylus.

Other than that, it's fine.

The Touch Pro was replaced by the Touch Pro2 shortly after the initial release, and now we're into the Android phones and waiting for the next iPhone. So I'd like to replace it. But my contract with Sprint isn't up until October, and my full 2-year new handset discount isn't until October, either. I've had Sprint for a long time for two reasons, one being that it was the only consistent signal in my neighborhood and the other being that the plan I have, grandfathered, is cheaper than I'll get from anyone else, including Sprint if I upgrade. That's one thing to consider.

But Sprint's not happy with people like me who have old plans, so they've stipulated that their better handsets -- all the Android phones, for example -- require one of the present "Everything Plans." That'll cost me at least $30 more than I presently pay. And in the last year, the GSM carriers, AT&T and T-Mobile, have finally built out my area and have, from what I can tell, solid 3G service all over the Peninsula. Verizon has improved, too. So it's not a matter of sticking with Sprint because nobody else serves the area. It's about the cost of the plans and the best handset for the job.

I have six months. Right now -- and six months is an eternity -- it's between the iPhone on AT&T (or whatever carriers they add), the Evo on Sprint, or the Incredible on Verizon. I'm certain this will change before October. Or I might end up holding onto my Pocket Hand Warmer for a little while longer, because, well, money isn't growing on trees. Suggestions are encouraged, especially from folks in Southern California who have AT&T, T-Mo, and Verizon and who can pinpoint the dead spots and 3G holes. I've had enough of this almost-brick, October seems like an eternity, but, really, I need a new phone. Please.

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MOW POWER

We'll take a break from the obscurity for now and just talk, you and me, okay? Great.

I decided this morning to go green. All right, not quite. I mean, we faithfully recycle, we swapped bottled water for Brita filters, we use CFBs instead of incandescents, but we're not Ed Begley Jr. by any means. Still, when I saw that the Los Angeles area's environmental heavies at the South Coast Air Quality Management District would be doing their Lawn Mower swap program again, I decided, well, why not?

The idea is to trade your old un-green gas-powered mower for a clean electric job. The procedure is that you sign up, take your old mower with a check to a designated place on a designated day, and they take your old carbon-spewing monster right out of your trunk and drop a brand-new in-the-box rechargable electric mower in there. You hand over a check for $100 or $160, depending on the model, and you're done. Now, we have a small lawn and we have a gardening service, but we also have a rarely-used old mower that's ridiculously large and noisy and smelly and overkill for the postage-stamp patches of half-dead grass in our yard, so we're ideal candidates for the electric mower. It seemed like a good idea -- the old mower is functional, but it's taking up space -- so I decided to give it a go.

The first step was to research the models being made available. This wasn't easy. Most of what's out there involved reading Amazon reviews, which weren't all that reliable. All four models were rated roughly the same, and the top and bottom reviews were similarly dismissable. I found another site that had a lot of reviews of the Neuton mowers, many of which were fairly savage and warned of service troubles. The Black and Deckers had some similar problems, but slightly less on the negative side.

Okay, so I picked one. The next step was to register, and that was set for 8 am this morning. The procedure was to go to the AQMD website, fill in a form, pick a date, location, and model, and print out the result. Simple, except that at 8 am, I went to the site, clicked the link, and...

And...

And...

And nothing. Couldn't get through. I tried the phone number offered as an alternative. Nothing there but a fast busy signal. I tried for about a half hour before giving up and going for a run. When I got back, I tried again. Still nothing. And then a message: The servers aren't working. They're preventing everyone from signing up. Come back later in the morning.

I came back at 10:30. Still not working. No luck. And then, suddenly, miraculously, paydirt. I got through, filled out the form, picked a location and model, and...

And I don't know. I'll do it -- I'll load my old mower into the car, haul it to the Coliseum, make the trade, charge the new thing up, and give that new sucker a try. Will it cut the lawn well enough? Will the battery last more than a few months? Will I regret trading raw power for something that looks like it should have "Fisher-Price" emblazoned on the side? I'll know in about a month's time. I don't feel all that green yet, but I'm leaving the possibility open.

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PLUNDERING THE PAPERS: CARMICHAEL

I have a tendency, as you may have noticed, to remember stuff vividly that nobody else does. (I also have a tendency to forget important stuff, but bear with me) But this comic ran from 1958 through 1985, and there's practically nothing about it on the Internet:

"Carmichael" was a panel from the Los Angeles Times that ran in many newspapers across the country. It was simple: A miserable guy, a dead ringer for Rodney Dangerfield (predating Rodney's rise to fame), just stood there in a sad-sack stance while "saying" (no speech balloons, just text under the picture) stuff in the very same "I don't get no respect" vein as Rodney. I used to wonder if Rodney ever saw the panel; the resemblance and similarity of act were uncanny.

The panel was drawn by a guy named Dave Eastman, and it launched in 1958:

That's how the Pittsburgh Press introduced the feature. If he was 34 in 1958, he's around 86 now. I couldn't locate any information about him, though.

A month earlier, the panel launched in the Milwaukee Journal, too:

I guess "Mr. Everyman... generally smiling, even if it's through his tears" was part of the syndicate press kit.

I didn't say it was funny.

Yes, it went on for almost 30 years. I didn't read it, because as a kid I didn't like that creepy closed-mouth, furrowed-brow look. But someone did, because it ran for a long time. And it's weird that there's practically nothing about it anymore.

Until now.

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From the Pittsburgh Press, April 11, 1958:

It's interesting that they didn't seem to realize exactly how ridiculous the Coliseum was going to be for baseball until 7 days before the 1958 season was to start. I would have thought that the moment they decided on using the Coliseum and not, say, Wrigley Field (the one the Angels used, also a home run paradise), or Gilmore Field, they'd have laid things out and seen that the left field line wouldn't go more than 250 feet. It didn't take actually building the "Chinese Wall" to know that, did it?

But that's history. The Dodgers did play there, it was a home run haven, they survived four seasons in the place (if "survival" is the right word for a World Championship and four years of record attendance), and went on to Chavez Ravine and great success. You knew that part.

Also, did you notice that it was April 11th and the season hadn't started yet? Granted, they only played 154 games back then, but they waited until the snow was gone to head north, I guess. No more. Oh, and in the other story, the Reds' triple A farm team was in Havana, the Sugar Kings. That lasted until mid-1960, when, after one game where a coach and a player were shot in 1959 (just wounded) and after Castro announced he would nationalize all American-owned businesses, the Sugar Kings became, no joke, the Jersey City Jerseys. They folded after the 1961 season. I would love a Jersey City Jerseys jersey.

THIS WEEK'S "THE LETTER": NOW IN 3-D!

Time for the annual Spring NAB Convention All Access newsletter. There was a lot more, but I can't write all night, so...:

This year's NAB Show convention included seemingly unlimited displays of cutting-edge equipment and panels of brainstorming that left attendees energized and ready to create amazing and exciting... 3-D video. Maybe web video, too.

Radio? Oh, right, radio. We have some of that here someplace. Wait, let me just... check... geez, it was here a minute ago... You're talking about the thing with the headphones, right? We don't get much call for that nowadays.

Okay, it wasn't quite that bad, but radio has always taken a distant second place at the April NAB convention, and for the past couple of years, as the NAB has retooled the show to drag in new media, radio's fallen further down the pecking order, so you'll forgive me for feeling like radio is to this convention as an HD Radio receiver is to your local Best Buy. Sure, they have one or two someplace in the back, but wouldn't you rather have a satellite radio, or an iPod, or an iPad, or a 3-D television instead? Look at the screen! That golf ball appears to be heading RIGHT AT YOUR SKULL WOW ISN'T THAT INCREDIBLE!!! Oh, you still want radio. Are you sure?

The dichotomy between old and new continues to become more striking as the NAB continues to deemphasize the "B" in NAB. You could tell by who was where: the radio stuff drew small crowds of mostly (much) older folks in business suits, while the video halls and panels were filled with young geeks and engineers. The April show is now mostly video -- as opposed to television -- and the buzzword once again this year was "content," as in... well, I'm never sure about that. The show always nods in the direction of the folks who perform and write and produce, but for the most part, "content creation" here means equipment and tools. That works if you're interested more in how cool something looks and sounds but not if you care about story or topic or performance. It's an "Avatar" world at the NAB; the material doesn't matter, as long as it's in 3-D.

The convention, and the Internet radio seminar held separately across the street, aren't, ultimately, about the content at all. They're about the desperate search for a way to pay the bills. The 3-D stuff isn't because 3-D is so freakin' amazing -- it's more of a headache to watch, it's expensive right now, and it's 1950's whiz-bang technology updated in HD -- but because TV manufacturers need you to buy new sets, equipment manufacturers need to sell production companies new cameras, and studios and networks need something with buzz to draw attention and sell tickets and DVDs.

Monetizing audio content? Hmm. You can talk CPMs and pay-per-click and whatever other metrics you want, but as long as advertisers aren't keen on spending, you can charge by the syllable and it won't matter. We're in a transitional period, and the experts don't know nothin'. All you can do is create the best entertainment possible given your budget, put it on every platform possible, and hope for things to shake out soon. If you haven't figured out how to monetize your stuff yet, nobody else really has, either. They're working on it, and a few folks are making money with podcasts and streaming, but if you want to rake in the kind of revenue radio used to get, it's still in the theoretical stage.

While the "cool kids" were checking out the 3-D stuff, I was sitting in dark rooms with bad Wi-Fi listening to speeches and panels. The hot non-3-D topics were the performance royalty (turns out they're against it -- who would have guessed?) and the FCC's plan to hold auctions of TV spectrum to use for mobile broadband. It was interesting to see the new NAB President and CEO, former Senator Gordon Smith, do battle on the spectrum issue with the FCC commissioners. The FCC's position is that mobile broadband is critical to the future of our society and the spectrum presently used by over-the-air television is urgently needed for that purpose. The NAB's position appears to be that broadcasting is regulated for indecency and the Internet pumps LEWD DISGUSTING THINGS into your home and ATTACKS YOUR CHILDREN and isn't having safe, inoffensive broadcast television better than ENDANGERING LITTLE BILLY with FILTH AND PERVERSION?!?

That'll work.

There was more, of course, but, to me, the radio portion of the convention had one moment of clarity, Phil Hendrie's "keynote" at the Radio Luncheon. It wasn't a speech, it was a performance, and as Phil jumped in and out of his character voices, showing the audience how he becomes Margaret Grey and Ted Bell and countless other personalities armed only with a mic and a telephone receiver, I was reminded how the success of all the technology and futurist stuff and spectrum allocations and broadband policy ultimately come down to the people who create the stuff that gets delivered through those methods. You can put it in 3-D, you can send it over WiMax or LTE, you can podcast it, you can turn it into a smartphone app, you can put it on "regular" radio, but real talent can make you listen and pay attention no matter how it's delivered.

The rest is just noise.

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If you checked in at All Access' Net News this week, you saw our NAB coverage, and, yeah, that was me, skulking around Vegas and sitting through sales management panels so you didn't have to. But while I was doing that, I was also keeping Talk Topics, the show prep column at All Access News-Talk-Sports, updated with items on a regular basis, even on the days on which I spent hours driving to and from Vegas through the desert (note: the World's Tallest Thermometer appeared to not be in service, for those of you keeping track of disappointing roadside attractions of America). The column is fully stocked with hundreds of topics this week, including the election won, handily, by a dead man, the hazards of nudity in art, the danger of being "friends with benefits," how expired beer got some city workers in trouble, a warning about "bushmeat," what they're finding discarded on the Jersey Shore beaches, assault with a deadly python, cheating at the bass fishing tournament, Larry King's divorce, a proposed public school "bailout," the joys of skeeball, the lost art of movie intermissions, some driving school mishaps, and how to save money on baggage fees by taking nude vacations. There's more, including all the "real" news stories of the week; if you're stuck for material, drop in and you'll find plenty. Then take a look at "10 Questions With..." WPTI (Rush Radio 94.5)/Greensboro-Winston Salem morning co-host and executive producer Pamela Furr and the aforementioned Net News for the radio and music industry news you need, first, best, and most complete. Job listings? That, too, and columns and music charts and the Industry Directory and more resources, all free.

Twitter? Why, yes, there's a Talk Topics Twitter feed: twitter.com/talktopics. Every item's there for easy reference as soon as it's on the site. Follow All Access Net News, too, at twitter.com/allaccess. And for the musings of a grouchy talk radio guy and rabid Phillies fan, there's always twitter.com/pmsimon.

More: Download the free All Access iPhone app by clicking here. And check pmsimon.com for the unfocused ravings of a demented pop culture historian and sports fan.

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It's almost time for the Revlon Run/Walk for Women 2010 on May 8th in Los Angeles, so please donate if you can. We (my wife Fran and I) are once again raising money for women's cancer research and treatment and celebrating another year of survival. Your help is greatly appreciated (and needed), especially in these tough times; just go to https://www.revlonrunwalk.com/la/secure/MyWebPage.cfm?pID=533458 and enter your donation. Thank you!

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LEAVING LAS VEGAS (AGAIN)

The drive home always takes a lot out of me. I always do it in one shot, no stops, and that's fine for making good time, but it leaves me a little staggering once I get home. The drive today was uneventful; I hit the road early and encountered smooth sailing from Vegas to the 210, where there was a little volume, and the 605, where there was a LOT of volume. But I just listened to some podcasts and enjoyed the scenery and ignored the insistence of the Garmin Nuvi that I get off the freeway and take local roads. Really, there's no reason that I need to get off a wide-open freeway to drive on dusty, stop-sign-studded roads for any length of time, yet it wanted me to do it several times in Barstow and Victorville, again in the San Gabriel Valley, and again on the 605, where it wanted me to get off the freeway, wait at a light, turn left, wait at another light, then get back on the same freeway.

Technology doesn't always know best.

Anyway, I'm back and I'll have a wrap of the convention tomorrow. I'm too exhausted for much more than this at the moment.

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This week's All Access newsletter is about cutting back frivolity in favor of the essentials. Or something like that:

As it turns out, I didn't rush out to buy an iPad this week. After careful consideration, I decided I would buy a new radiator for my car instead. The radiator cost more after labor and taxes, but what's another hundred or so here and there?

My "decision" was, of course, made for me. An iPad would have been nice, but being able to drive to the NAB in Las Vegas seemed a little more, you know, practical. But that choice was an example of the mindset of your listeners, your customers, and pretty much everyone else right now.

It's "want" versus "need." And this isn't a great time for "want."

I'm not going to get into the specifics of the iPad right now. It's hard to weigh in on whether the thing will be huge or a bust, or what it'll mean for radio and the consumption of content, when I haven't yet gotten my hands on one. I can think of a few ways an iPad would be useful for my work, and I wouldn't be shocked if I ended up buying one at some point. Right now, it's about need, and it didn't take long for "I don't absolutely NEED this thing" to trump "it looks cool and I want it."

The battle of want vs. need is practically universal these days. It applies to everything; You want a new car, but the old one will do for now. You want to see that movie, but you can wait for the DVD to show up for a buck at Redbox. You want to eat at a fancy restaurant, but you'll make do with a Double-Double and fries at the In-N-Out or a Lean Cuisine at home. People are focused on taking care of needs.

Radio doesn't usually fall into the category of "need." It's something that you put on when you get into the car, or, more precisely, that goes on when you start the car, because you never actually turn the radio on and off. Or it goes on when the alarm goes off in the morning. Or it's something you absent-mindedly flip on at your office desk. But people don't think of it as an absolute need; it's a utility.

But there IS such a thing as "need" where radio's concerned. A really good host can make people feel like they NEED to be listening every day to know what's really going on. In an emergency, there's a strong likelihood that people will NEED radio to tell them what's happening, what to do, and where to go. You get to be a "need" in people's minds by doing what they need you to do, whether it's being on top of every misdeed or shenanigan perpetrated by your state or local government or going into complete-coverage overdrive for every breaking news story or emergency.

Which leads me back to earthquake coverage and last week's shaker in Baja that was felt throughout California. It happened on a Sunday afternoon, and I was in the supermarket when everything began to shake. After we got out of there (tip: if you're in the salad dressing and mayo section, get out of that aisle as soon as you possibly can), I turned on the car radio. The all-News station was right on top of it, immediately reporting the magnitude and location and taking reports from callers throughout the region. Our talk stations... well, one had a host located in another city mention it, but the next show was on tape and had nothing about the quake. Another station stuck with regular programming. Another was in infomercial mode. Once again, the report card was mixed. The quake didn't do much damage in the L.A. and San Diego areas, but it scared the hell out of a lot of people -- water sloshed out of pools, elevators got stuck, fixtures swayed for what seemed like an eternity -- and people needed information. If they don't get it from your station right at that moment, they don't need you.

You need them to need you. It's how you get a core of loyal listeners (please don't make me call them P1s). It's the difference between the casual cume that flits away from your station to check what else is on and the people who consciously come back to you and stay with you every time. Sure, you have to give the people what they want, but give them what they NEED when they need it and you'll keep them around longer and more often.

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If you do a talk radio show (see what I'm doing here? Another expert segue), you need material. And you'll get it (man, that's seamless, right into the plug, totally natural) from All Access News-Talk-Sports and the Talk Topics column. What's there for your show prep pleasure this week? Lots, like cheerleaders who served up a special drink for their teammates, how Elmo got implicated in a drug scandal, some special entertainment in the ballpark rest room, Ronald Reagan Day, the trouble with some antibacterial soap, a son's confession about dear old Dad, a good Samaritan who paid for his deed, why people don't think the current recovery seems like a recovery at all, making kids walk to school, how big business (and other folks) hide their use of private jets (even when you're paying for it), a dog attack on a baby boy that hurts just to read about, why pot growers are campaigning AGAINST legalization, how it's hard out there for an ex-company president, San Francisco's proposed "meat-free Mondays," the battle against obesity in... dogs?, a teen's ultimate (and well-done) revenge against the bull who gored him, and much more. Also at All Access News-Talk-Sports, you'll find "10 Questions With..." KDKA-FM (93.7 The Fan)/Pittsburgh midday co-host Vinnie Richichi (you might remember him as longtime Seattle sports talker "New York Vinnie"), talking Pirates and Primanti Bros. sandwiches. And the rest of All Access continues to provide the continuing breaking radio industry news coverage, ratings, job listings, columns, music charts, and resources you've come to depend on. You need it, we have it. Simple.

Remember to follow Talk Topics on Twitter (twitter.com/talktopics) and Net News, too (twitter.com/allaccess ). Oh, and me (twitter.com/pmsimon).

Got an iPhone or iPod Touch or, assuming you're not like me, an iPad? Add the free All Access iPhone app by clicking here. (Did I mention it's free?) Oh, and bookmark pmsimon.com, where I'll probably post some NAB convention commentary along with all the pop culture and sports stuff that clutters up that particular site. And I'm scheduled to be on Heidi Harris' show on KDWN/Las Vegas on Monday morning, talking about the industry as the NAB Show hits town; I'm always available to do that kind of stuff, so drop me a line here anytime you need to burn a segment on that kind of thing.

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Hey, have you donated yet in support of my participation in the Revlon Run/Walk for Women 2010 on May 8th in Los Angeles? We (my wife Fran and I) are once again raising money for women's cancer research and treatment and celebrating another year of survival. Your help is greatly appreciated (and needed!), especially in these tough times; just go to https://www.revlonrunwalk.com/la/secure/MyWebPage.cfm?pID=533458 and enter your donation. Thank you!

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PLUNDERING THE PAPERS: LUCKY ME

Caught this in the June 6, 1951 Long Beach Press-Telegram:

The ad is for KMPC, the original KMPC on 710 AM here in Los Angeles, and they carried, as did stations all over the western U.S. at the time, the "Lucky Lager Dance Time." What that was, was, essentially, top 40 radio before there WAS Top 40 radio. It predated Todd Storz, it predated Alan Freed, it predated, for the most part, rock 'n' roll. At the time of this ad, the show was decentralized, and playlists were based locally. A few years after this ad ran, Bill Gavin became the programmer of the show, working for the beer's ad agency; affiliates would get a playlist and format and started to exchange playlist tips, which led to Gavin starting The Gavin Report, a trade tip sheet that pretty much established a formula used by several radio trades and eventually led to the folks for whom I work.

From the same paper:

Just because I like the cheesy fish clip art. Action deep-sea fishing on TV? On a low-definition black-and-white TV station in 1951? That must have been fascinating.

For the record, KLAC Channel 13, "Lucky 13," later became KCOP, which it remains to this day as the My Network TV affiliate in Los Angeles, owned by Fox. Okay, we're complete.

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My friend and former colleague at KLSX Los Angeles, Larry Wachs, is, today, one of WNNX (Rock 100.5) Atlanta's "Regular Guys," waking up central Georgia with humor, politics, and unusual odors. In 1991 at WBSB (B104) in Baltimore, he was briefly the sidekick to a mercurial and sometimes out-of-control wacky top 40 morning man whose preferred sidekick had been fired. The jock eventually got fired himself, he and his friend landed in New Haven, the jock found sobriety and religion, and the rest is history. But here's what Billboard reported on October 12, 1991:

Chris Emry's been on and off the air in Baltimore and Washington, and just a few weeks ago did an interview at All Access. Wachs -- he gave up the "Larry Wax" spelling when he transitioned to talk radio -- is Atlanta's favorite Jewish radio personality, if you don't count Clark Howard. Or Mara Davis. Or Jimmy Baron. Or Bert Weiss or Steak Shapiro. (I kid, Lar, because I love) That Glenn Beck guy? He turned out to be, um, Glenn Beck. But you knew that.

Here he was in 1985:

You'd abuse whatever substances you could get, too.

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UNHEALTHY, UNWEALTHY, UNWISE

Today, I did my Real Man thing, replacing a leaky radiator hose in the car. Victory will be declared only if the thing is still intact months from now and the car stops losing coolant. I am hopeful, but it ain't over until, well, you know.

It's been interesting to see the health care issue dominate talk radio and TV news today, because it's been a tremendous amount of talk by people who have absolutely no idea what's really going to happen. The legislators who voted on it probably don't know everything about it, either. I tried to read the thing; there's a lot of it, that's for sure. Understanding the impact is another thing.

TV news reporters and anchors cast their votes in favor of the law, it seemed. Diane Sawyer and other ABC folks took the "everyone who's against this is racist or misinformed" position. The local L.A. reporters I saw actually called seniors who voiced disapproval of the act "wrong," because, well, why wouldn't seniors be unanimously in favor? Look at what they get! Impartiality and skepticism took a holiday for this one.

It seemed like the radio hosts were mostly against the bill without a lot of specifics, just the generalized "it's socialism!" that you'd expect. The exception I happened to hear was when John and Ken at KFI Los Angeles handled the bill in what I thought was a really reasonable way (John will yell at me for suggesting that he's reasonable): The bill costs too much and we can't afford it, but will survive simply because there are a lot of people in situations where the bill will help them, and because there are those stories, nobody will dare kill it. Any time the law is threatened, there will be stories -- real stories, stories that will tug the heart strings -- about people and families who by no fault of their own end up at the mercy of the system. It doesn't matter whether the bill's really good or bad. It now just... is.

And that goes to what I've been saying about the bill all along. I'm fine with the idea that the bill costs too much. I don't want a National Health system that makes you wait for treatment, and I'm not crazy about the government getting involved in any official denials of coverage because a panel deems you not worthy. But just saying it's socialism or screaming that the country you loved is now gone forever misses an essential point: The current system IS broken. It's broken for people who have to buy individual coverage. It's broken for people with pre-existing conditions. It's broken for people who get sick, who have families, who lose their jobs. This bill may be awful, but the opponents have yet to propose anything better, and many refuse to acknowledge that there is a problem at all.

I have no idea whether this bill will help or hurt my family. I suspect it will not help, and it seems certain that this won't control premium increases and coverage gaps. It would have helped to introduce a totally open national market erasing the artificial state barriers to competition, and it would have helped to expand Medicare as a pay-in option to those who can't obtain private insurance for health or financial reasons -- the very people the private insurers don't want to cover and blame for high costs. The bill just doesn't do enough to address the problems. But the opposition has no plan to address any of the problems, either.

Doesn't matter, though. We now have what we have. Time to hope for the best, because the alternative is not pretty. None of this is pretty. Pretty left town a long time ago.

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This week's All Access newsletter advises hosts not to forget that the really interesting stuff is happening right under their noses:

Are you a local talk show host? Cool. That's a good thing. See, the NAB is busy telling the FCC that there's no need for any kind of "localism" mandate, because stations are already fulfilling that role, and that means you, 'cause you're talking about nothing but local issues and leaving the national stuff to the big syndicated hosts, right?

Right?

Well, now, that's a problem. I encounter this fairly often, local hosts concentrating on the same national issues that Rush and Hannity and Savage and Levin and any number of other hosts are doing. The "local" angle might be having the local Congressdrone on to parrot the party line in a convivial manner, but local issues? State issues? Small-time.

And that's a problem, too. I admit to having thought like that myself, only not in radio. In a previous life, I was an editorial cartoonist, back when there was still a future for people doing that job. I had an attitude about that, namely that local and state politics bored me. I was shooting higher. I didn't think I'd get anywhere concentrating on Philadelphia or Harrisburg when the big syndicated guys were all about Washington. So that's what I did, too, and I got lost in the shuffle and eventually decided that I'd need to find a career in which I was more likely to earn enough to afford food. (I chose radio. Whoops) Had I concentrated on commentary about what was going on right in my neighborhood -- what was directly impacting me and my neighbors -- I may have succeeded and remained in the newspaper business, and, today, I would, of course, be unemployed.

Radio's no different from cartooning or reporting or anything else. The glamour, such as it is, is in "going national." Doing that, however, means that you'll be ignoring the kind of stuff that can REALLY make you a name, serve your listeners, and make for better talk radio. There's always something going on in your city or state that you can make compelling, but that's especially true right now. In compiling Talk Topics every day, I run across stories from across the country that scream out for some talk radio host to seize on it, get angry, and make something happen. Every day, those stories are out there. Too often, I don't see any local talkers seizing the moment.

Here's what I mean: A major city takes people's homes and businesses to hand over to a rich developer to build a sports arena for his failing basketball team. Public-sector workers in several states are pulling down six figure sums in overtime on top of massively inflated salaries, even when the states themselves are virtually bankrupt and resorting to furloughs to try to save money. Legislatures and mayors are fretting about the calorie counts of school lunches and looking to slap taxes on soda and trash pickup rather than cut what needs to be cut. There are stories like this in every city, stories of inepitude and malfeasance, and they are absolutely tailor-made for talk radio, angry, pitchfork-and-torches talk radio, compelling and entertaining. It doesn't matter what your politics are, or which side you're on. There's plenty of outrage to go around.

See, the local stuff is something you can own. If everyone else is talking about national issues, you can make yourself different by taking advantage of the fact that you DON'T have to be generic. National talkers CAN'T talk about your local issues and personalities. You can. It's your strategic advantage. You can hammer on these things, get people involved, and get a lot of attention while you're looking out for your listeners' best interests. That's not to say that YOU should be organizing the pitchfork parade, but your show can be where like-minded people go to gather. And with a radio show, you have way more ability to build that community than blogs or podcasts or any other medium, because you start with a larger base. It's what talk radio can do better than anyone else.

I'm not, by the way, saying that national isn't good. From health care to Wall Street, there are major issues to be addressed and that's what the syndicated guys do well. All I'm saying is that if you're a local host, you should take advantage of the need for someone to draw attention to the state and local issues that have real impact on your listeners' lives, and make those topics your own.

Oh, yeah, one more reason to do it. There's a study that just came out, measuring how much time local TV news in Los Angeles spent on all kinds of news. They measured the eight stations that do news, and analyzed 14 random days' worth of news shows from last August and September. The result: Out of a typical half hour, 8 minutes and 17 seconds were spent on local news, mostly crime stories. News about government actions took up a minute and 12 seconds, 49 seconds of which were federal. Los Angeles-area government issues? TWENTY TWO SECONDS. TV news isn't paying attention to the mayor or council. Undoubtedly, your city's TV news isn't a whole lot different. Mwanwhile, the same study showed the Los Angeles Times, our only market-wide daily paper, devoting a whopping 6% of its news hole to local issues. See the opportunity?

====================

I mentioned earlier that some of the topics I'm talking about were encountered while writing the Talk Topics column for All Access News-Talk-Sports, and they're in there, along with hundreds of items of all kinds -- national, international, sports, entertainment, kickers, anything any talk radio show might use. Normally, in this space, I'd list a bunch of samples, but I'm not going to do that this week. Instead, I'm going to point you to the all-new Talk Topics Twitter feed at twitter.com/talktopics, where you'll find a handy list of everything in the Talk Topics column. Follow @talktopics and you'll be able to keep up with everything I throw in there, as soon as I write 'em up. And while you're at it, follow twitter.com/allaccess to get the biggest headlines from Net News first. Oh, what the heck, follow twitter.com/pmsimon too, for my personal, not-at-all-Joel's-fault comments on whatever's bothering me at the moment, usually involving Philadelphia sports teams or my cat.

=========================

I told you that I would be mentioning the Revlon Run/Walk for Women 2010 every week right up to the event itself May 8th in Los Angeles, and I'm sticking to that. Here's what it is: Lots of people gather at the Los Angeles Coliseum and walk in a big loop around the USC campus and into the stadium to raise money for women's cancer research and treatment. The walking is kind of beside the point, since the donations aren't related to how far you walk or run, but who's counting? Besides, it's always a nice day out and my wife Fran and I have a particular stake in the issue, so we do it every year. And we ask everyone who can donate to do so, understanding that, well, times are tough, but if you can do it, this is a great cause and all donations will be appreciated. Just go to https://www.revlonrunwalk.com/la/secure/MyWebPage.cfm?pID=533458 and enter your donation. Thank you!

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Who?

    Perry Michael Simon. Talk radio guy. Editor of the News-Talk-Sports section at AllAccess.com. Former Program Director, Operations Manager, host, and general nuisance at KLSX/Los Angeles, Y-107/Los Angeles, New Jersey 101.5. Freelance writer on media, sports, pop culture, based somewhere in the Los Angeles area. Contact him here. Copyright 2003-2010 Perry Michael Simon. Yeah.

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