FOR YOUR OWN "GOOD"
Here's all you need to know about the entertainment industry's understanding of its audience's needs. From a story about the copy-protection schemes for DVDs and the industry's attempts to nip this in the bud:
- "It's against consumers' interests to permit devices that make backup copies because there is no way that a device can distinguish between a backup copy for personal use and making a copy for friends, family acquaintances or even selling on the street corner." -Fritz Attaway, executive vice president of the MPAA.
And why would this be against the consumers' interests? Let's see- you couldn't let someone back up a DVD that they PAID for because you couldn't tell that copy from a copy made for other purposes. This would be bad for the consumer... how? Where does the consumer lose in this equation?
Right, the consumer doesn't lose. The INDUSTRY stands to lose. If Ol' Fritz was to be honest rather than doing his spin job, he'd say this: "Look, you know and I know that people have been copying and trading movies on tape for ages, and DVDs are really no different. And we all know that copying didn't hurt video sales and rentals and won't hurt DVD sales or rentals. But if there's a chance at all that we can make people pay and pay and pay again for the same thing, especially if we can make them pay for something they can currently do for free, we're going to go for it."
But they're not being honest. The truth is that they're pushing things like copy protection and the "broadcast flag" not because they're fighting the moral fight against illegal activity but because they want to use the new technology to revoke some of the rights their consumers currently have in order to make those consumers pay more. The broadcast flag has a dollar sign on it.
The MPAA insists that this is all for your own good:
- ...(T)he MPAA argues that it's in consumers' best interest that the digital locks not be bypassed.
"These products like 321 allow people to be free riders," Attaway said. "It's the concept of buy-one-get-one-free, only it's not just get-one-free but it's get-as-many-as-you-want-to-make-free … it raises the prices for legitimate copies and it also reduces the availability of the copies."
But a) you can already make copies of movies from videotapes or off the TV, b) that's not illegal, and c) it didn't raise the price of legitimate VHS copies. In fact, as time went on and copying became commonplace, VHS tape prices went DOWN and sales went UP. The same thing is happening with DVDs. It's a phony argument, and there's a bill being offered on Capitol Hill to amend the Digital Millenium Copyright Act to allow copying of DVDs for personal use. The MPAA and RIAA are dead set against this amendment.
You tell ME whether this bill has a snowball's chance in hell to pass.
If the industry could demonstrate actual harm from illegal copying, I might be more inclined to see their point. But they can't- DVD sales are fine. The studios just want to find more ways to bleed the audience. They might want to ask their brethren at the major record labels what happens when you put all of your resources into fighting against consumer rights instead of into making a better product.
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