The annual "New Media Seminar" that Talkers Magazine puts on in New York goes the same way every year: a bunch of useless panels with too many participants, a couple of good presentations, and some cocktail parties with skimpy bars and lousy food where you basically network away for a couple of hours until the hotel employees unceremoniously shoo everyone out of the room. This year's event was pretty much according to form, although I missed what was apparently the "highlight" of the whole thing: while I was having dinner with some talk radio folks across town, Al Franken evidently took the occasion of his receiving the "Free Speech Award," whatever that is, at the opening cocktail party to talk and talk and talk and talk and talk and talk and talk and talk and talk and talk and talk and talk and talk and talk and talk and talk and talk and talk and talk and talk and talk and talk and talk and talk and talk and so on and attack conservative talkers by name for whatever evils he thinks they've done, and after 20 minutes of the tirade people started to leave and the Talkers publisher tried to ease him off the stage and Al took offense and kept going. See, I'd PAY to see that. But I didn't see it (I DID pay for it, I guess). Brian Maloney has several accounts on his blog- check it out here.
That's the kind of thing the Talkers convention's all about: people acting self-important and all-knowing while others roll their eyes and look for beer. I fit in the latter category; I'm thankful that I was not alone.
Saturday's lineup:
1. Alan Colmes starts with his usual "I'm a liberal working for Fox" jokes.
2. A panel of hosts talks about Deep Throat and racial divisions and other bad talk radio topics. Look, the audience is made up of people who are IN talk radio- why are we sitting in a theater on a sweltering Saturday morning listening to a live version of BAD talk radio? Was there a good reason for people who hear this crap on their own stations every single day to have to sit through an incoherent babblefest in which even G. Gordon Liddy was reduced to silence while people like Jerry Doyle and Karen Hunter argued about, well, who the hell knows what they were arguing about? And why did they let it go on for several minutes past the allotted time? (Franken told his story about Rush getting his facts wrong on the minimum wage. I've seen him tell the same story several times now. Al, just focus on your own show, dude- you're only giving your competition more publicity)
3. Walter Sabo gave his usual strong presentation which can be summed up in one phrase: radio people have no idea how to get positive publicity. He's right. At All Access, I get several press releases a day from XM and Sirius. I get very, very few from regular radio stations. I don't mind- I like to actually report rather than just rewrite press releases- but if stations and hosts don't alert the media about what they're doing, how are we supposed to know about it? We can't listen to every station 24/7.
4. "The Future of Talk Media" might have been a good panel, but I'd gone out to buy popcorn- the thing's in a movie theater- and I missed most of it. I would feel guilty if some other parties who shall remain nameless didn't go one step further and duck into the 11 am showing of "Cinderella Man" instead of bothering with the seminar.
5. Dr. Laura was supposed to talk about "Reinventing Yourself and Your Show," but instead she talked about herself and told stories. Thanks for sharing.
6. Holland Cooke talked about "Talk, Beyond Radio," and I missed most of it because I'd ducked out after Laura to talk to some folks and timed it wrong. It was probably a good one, too, because he's always forward-looking, but I blew it. Sorry, Holland. Here's a link.
7. Lunch. Took one look at the crappy spread and headed out with the new CJAD Montreal PD, Mike Bendixen, to find beer and better food and a waterside table to watch the boats in the World Financial Center Marina. Found it, and thus avoided the "Freedom of Speech Luncheon" that always features Blanquita Cullum, who is one of the big shots at this convention. I could not identify a single station on which Blanquita Cullum appears. I don't doubt she's out there, but I have no idea where.
8. "Balancing Local and National Talk." Walked in a little late to hear a nationally syndicated host talking about how there's variety because when you have a hot topic like (and here he said something like Deep Throat or the Senate filibuster), you can find three or four people talking about it on different stations. I wanted to scream "YEAH, AND THAT'S WHAT'S WRONG WITH THE F'ING TALK RADIO BUSINESS!" Other than the news media and the old fart political wonk geeks obsessed with Watergate and partisan politics, WHO THE HELL CARES who Deep Throat was or whether the Senate filibuster survived? And who wants to hear deadly boring talk hosts blather about it with "regular callers"? How about talking about stuff that matters to your listeners? I'm not sure what "balancing local and national talk" means, anyway- you just get the best talk available, and sometimes it's local and sometimes it's national. In some markets, there's so much to talk about on a local level that you can do without syndication; in others, there isn't. There's no formula. Me, I like local talk, because when you talk about local, relatable, identifiable issues, you'll win. But that costs money. Tell the GM that and see where it gets you.
9. Jack Swanson hits a home run with his "secrets to successful talk radio," basically advising stations to be professional and big and actually celebrate success and have fun. Jack has done this in San Francisco at KGO and has been insanely successful. Naturally, few stations emulate KGO.
10. "Is FM Talk Coming?" Even the panel and moderator agreed that the whole premise of this question is stupid- it's already here and successful, so why is there a debate? Maybe because despite over a decade of huge revenues, a lot of radio people still think talk is for AM. You know where I stand on this- talk and personality radio is the only strategic advantage broadcast stations can wield against satellite and streaming and podcasts- and the panel agreed. But even though Eric Johnson, who is the current and highly successful programmer at the station I helped start, New Jersey 101.5, name-checked me as a founder of the format, I sat there anonymously watching Mancow and a producer at KLSX (another station I helped into the format) and Russ Rollins of WTKS (another station I helped into the format) and John Mainelli discussed the merits of FM talk and I wanted to yell WHY DOESN'T ANYONE ASK ME? I HELPED INVENT THE F'ING THING! DO I NOT MATTER ANYMORE? Well, yeah, I guess I don't. Sigh.
11. "Programming a News/Talk Radio Station." I was still happy for the name check but extremely bummed thinking about how little credit I get- woe is me- and how I'm in a room where maybe 50% of the people have no idea I exist (nor interest in same) and I cut in and out of consciousness, briefly jolted by a name check of All Access (not sure if it was Bill White or Jack Landreth or Randall Bloomquist or David Bernstein who said it, but thanks, whoever did), lulled back into unconsciousness by Sean Hannity's lavish praise for the Talkers folks (hey, they're competition!), and only roused at the end with the promise of free beer at the cocktail party.
12. Good: cocktail party equals free beer. Bad: Bud Light and other less-than-palatable brews. Good: Saw some good folks I generally don't get to see in person much, and some who I only know from e-mails- so THAT'S what Kevin LaRue and Kristen Bechtold and Tom Becka and McGraw Milhaven and John Carney (the Midwest in da house) look like in person!- and it was very nice, and Randi Rhodes was as concise and witty and entertaining as, apparently, her fellow network host was not at the previous evening's party, and nearly redeemed the evening until I went outside, still debating whether to hop the 7 train to Shea and see the Mets-Angels game, and promptly got drenched by a thunderstorm on the way to the E train station. No game for me- wet and humid, no thanks, and thus I missed an epic game with a big Mets comeback and Cliff Floyd's game-winner-that-wasn't foul homer followed immediately by a game-winner-that-was fair ball over the right-center wall. I got out of town Sunday morning before the Puerto Rico Day parade could block my crosstown break for JFK.
That was the trip, and I left thinking talk radio is still a weird business. So much of the seminar seems to be pushing the idea that there are problems with the industry that you forget that it's one of the few things about commercial terrestrial radio that has a bright future. It's obvious that there should be, and probably WILL be, more talk radio, maybe even lots more local talk, more liberal talk, more conservative talk, more lifestyle and sports and women's and tech and business and pop culture talk. Instead of a parade of Guys in Suits, these things should leave you charged up about talk radio's future. I don't think the people in attendance want to hear Stephanie Miller and Tony Snow arguing about Gitmo. I think they want to hear about the future, get a pep talk, leave with a clearer view of what's happening, what's coming, what can be.
Or they want to see Al Franken get dragged from the stage with a giant vaudeville hook. I can dream, can't I?
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