ALL WET
It was pouring this evening. A band of violent thunderstorms was sweeping across the Tampa area, and the news was full of stories about lightning strikes over the last two days. I was maneuvering my rental car through the Publix parking lot and attempting to find weather information on the radio.
Forget it.
The satellite was, of course, no help- the Tampa traffic and weather channel kept repeating a taped weathercast insisting that there would only be scattered showers and a possible thunderstorm, which was not the case- a look at the NBC affiliate's digital radar channel showed a lot more than scattered showers on the way. But I figured one of the local talk stations would have the information. Most were deep into syndicated and specialty programming. The main Clear Channel talker was in local programming, a local talk show, but the guy didn't have the presence of mind to divert from a deadly boring interview to even mention what was going on outside (and it was outside- the storm was pounding the Clear Channel parking lot when we were a block away floating in the Publix parking lot).
Simple rule, radio folks: when it snows, talk about the snow. When it's raining in biblical volume and lightning bolts are injuring people and setting homes aflame, talk about the rain. At least don't make us wait more than a couple of minutes for a quick update. You want to know why people are fed up with radio? There's one answer.
I shouldn't have to say this stuff over and over. But I guess I do.
Share





