This week's All Access newsletter talks about, er, the All Access newsletter that never was, with the moral being something about getting to the point again:
This one's gonna be short, because I wrote a much longer one yesterday and threw it out. And there's a lesson in there somewhere.
The first version of this thing was a long diatribe that started with my observations at the cell phone store and then meandered into something about new technology and talk radio and who knows what else, and by the time I was close to finished I read it again and I realized something: it made no sense. So I called Fran into the office, because she's an expert at things that make no sense, considering that she married me. And I read her the column, and her first reaction was that it indeed made no sense. That was all I needed to hear- I scrapped the whole thing.
What lesson can we learn from that? Well, when you first go off on a rant, it may sound good to you. It may be perfectly logical, even profound. But if you don't have a solid point and you don't get to it quickly, nobody else will put up with it. Looking back at the original column, I could have made the same point in the first paragraph, but I jumped from talking about customer service to talking about technology to talking about Clear Channel to talking about, um, it kinda petered out right around there. Most of it was extraneous, but not in a good, color-adding, entertaining way, just in an I'm-the-only-one-who-knows-what-I'm-talking-about way. You don't have the luxury of careful writing and editing for your show- all you can do is get your thoughts together, open the mic, and go. But running your basic thesis by a producer, your spouse, or any sentient being will help you refine your thoughts. And if you can't get it to an easily digestible nugget- if it just ram bles on and on and on- do what I did: throw it out.
Actually, I took part of it, chopped it up, changed the ultimate point, and put it on my blog. That's what it's there for.
But since I threw away the original version of this thing, there's no time left to do anything but tell you briefly what's on the menu at Talk Topics- the show prep must-see updated several times daily at All Access News-Talk-Sports. And there's plenty, including items and links about the reason a bunch of guys had cell phones up their butts, why suicide is a bad idea if you want to keep your college dorm room, why some school kids are a little hungrier this year, the end, maybe, to the Rocky statue saga, the thrilling tale of the police chief and his naked wife, the thrilling tale of the naked Detroit Lions assistant coach, the thrilling tale of the man, the woman, the chicken, and two guns, Snakes in a Home Improvement Superstore, why, maybe, we might be a little concerned about the unisex fish in the Potomac River, and the requisite stories about the late Steve Irwin, Paris Hilton, and secret CIA prisons. Also at All Access is a provocative "10 Questions With..." soon-to -be-syndicated John London, the Talent Toolkit with some unusual sources for sports information, and the usual: the industry's leading breaking news source at Net News, message boards, the amazing searchable Industry Directory, Mediabase charts, and pretty much everything else you need in a radio and music industry trade site, including interviews with guys named "Shaggy" and "Nuke 'Em." And it's all free, every last bit of it.
Next week: probably more rambling. I know my strengths.
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