This week's All Access newsletter spans the globe to bring you the constant variety of radio:
This week, I'll answer the ten questions on everybody's mind. Let's begin, shall we?
1. What did you learn from the NAB convention this week?
Learn? Not much. It was mostly an extension of what I already know- the business is changing, you'd better change, too, and since nobody's figured out how to pay your salary while you're on that cutting edge, you need to get a second job in another cutting-edge industry like, say, selling all of your worldly possessions on eBay. Meanwhile, the NAB President/CEO told us that reframing and rebranding, which, if I can decipher my notes correctly, will make broadcasting a "new business for a new age with a great future." Or maybe he was talking about El Pollo Loco franchises. I'm not sure. He said that the last year was about listening and the new year will be about "advocacy," which translates to "we're gonna fight that satellite merger." My notes indicate that for some reason he mentioned Sir Winston Churchill, Dr. Martin Luther King Jr., and Ronald Reagan, but that might just be a list of new hosts at Sirius- can't tell from my handwriting. There were some good nuts-and-bolts sessions, especially at the RTNDA show next door, but other than that, the whole thing was a blur. I suppose I could go back and read what I wrote for All Access and on my blog about it, but I'm a very busy and important man and have much critical work to do, such as watching last Sunday's "Entourage" on the DVR.
2. Oh, come on, what else did you learn?
I learned that losing your prescription reading glasses in the middle of a convention is not a good thing. I learned that the security guards trying to charge people to park at my favorite secret parking spot near the Las Vegas Convention center are now getting to work before 7 am, but are easily distracted. I learned that it's not possible to eat too much gelato.
3. No, I mean, what did you learn about radio?
I don't remember.
4. How about that Imus thing, huh?
Last week. We did that last week.
5. How about that Virginia Tech thing, huh?
It demonstrated how some radio stations know what to do in an emergency and others just don't. Any stations carrying tape-delayed talk shows when the story broke needed to go live, whether with a local host talking about the news or to a network for wall-to-wall coverage. As Monday progressed and the news got progressively more horrific, you had to be talking about it, even working with sketchy information- that's what your listeners were coming to you for, and if you were airing something other than the latest Virginia Tech information, they went elsewhere. If you're running a lot of syndication and especially if some of it is tape-delayed, you need to have an emergency plan in place and you need to train whoever is around, especially board ops, on what to do when massive news is breaking- make sure they can call you, make sure they know when and how to go to the network, make sure you know who you want on the air and how they should handle the coverage. Do that now. Be prepared.
6. Should NBC have aired the Virginia Tech shooter's stuff? Should talk radio stations have aired it?
It makes me uncomfortable- yes, it can't be easy for the families and classmates of the victims to see this stuff, and you run a risk in airing someone's crackpot manifesto and possibly encouraging copycats- but can you honestly say that you didn't want to see and hear it? Not the angelic, politically correct part of you that knows there's nothing in there that you NEED to see or hear. I'm talking about the part of you that sneaks a peek at the car wreck even as you curse the rubberneckers slowing down in front of you. That part of you always wins. I'd hate myself the next morning, but I think I'd play it. I think the thing people want to know the most about situations like this is why it happens; listening to the rant at least explains the extent of mental illness involved.
7. Hey, it's great that you're going to walk with your wife Fran in the Entertainment Industry Foundation Revlon Run/Walk For Women on May 12 in Los Angeles to raise money for women's cancer research and education. How can I join the generous folks who are donating to your walk?
https://www.revlonrunwalk.com/la/secure/MyWebPage.cfm?pID=365992 is the link. Or you can e-mail me at psimon@allaccess.com and I can tell you how to do it by check and regular mail. Thanks for donating.
8. Isn't it time to do the stupid plug for All Access News-Talk-Sports and the Talk Topics column? What's in the column this week?
a) Yes. b) Stories about stuff like dog-oriented vending machines, Alec Baldwin's unfortunate phone call, plenty of post-Virginia Tech school threats, the Great BlackBerry Blackout, the growing market for men's novelty underwear, a really, really, really drunk driver, scalp care for bald guys, a reall alligator-in-the-sewer incident, John Edwards' pricey haircuts, a brand new reason to visit Wisconsin, why China is trying to stop its citizens from spitting, a guy whose dedication to awful fast-food burgers is extreme, and the joys of Cheddarvision, as well as "10 Questions With..." ABC News Radio Special Correspondent Gil Gross, plus the rest of All Access with news and message boards and columns and the Industry Directory and stuff. It's free. Enjoy,
9. What's this week's lame closing joke?
Don't have one.
10. who did you say you are again?
Perry Michael Simon
Editor
All Access News-Talk-Sports
psimon@allaccess.com
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