This week's All Access newsletter, after a pitch for the Revlon Run/Walk, has some sage advice for life in general:
In a minute, a brief refresher on how to handle changes in life. But first...
I've been reminding you about this Revlon Run/Walk for women's cancer research in which my wife Fran and I are participating on May 12. That date's fast approaching and I'm hoping that you'll sponsor me and make a donation. It's a great cause, one that's important to us, and I'd love for radio folks to make a good showing. It's easy to donate by credit card- just go to https://www.revlonrunwalk.com/la/secure/MyWebPage.cfm?pID=365992 and look for the donation box and button. Or you can donate by check- make it out to Revlon Run/Walk For Women and you can put Bib Number 22179 on the memo line, attach your name and address, then send it to:
Perry Michael Simon
P.O. Box 3904
Rancho Palos Verdes, CA 90274
...and I'll forward it to Revlon with the proper forms. The web site above has more details if you're interested, or you can e-mail me at psimon@allaccess.com and I'll fill you in. And to those of you who have given already, thank you. It means a lot. (And thanks again to Joel and Ria Denver for allowing me to badger everyone for the cause)
Now, watch how I tie this into radio:
We were on our way to Fran's oncologist for her regular tri-monthly appointment and we were nervous as usual, and Fran said that her support group has a saying for how to handle the dread everyone gets before seeing the doctor. "Wait to worry," they tell each other. No use wasting energy and obsessing if you don't know what's coming and can't do anything about it beforehand anyway. No reason to get a head start in fretting over what's coming since you don't know what it is. And, as it turned out, the appointment turned out to be all good news, so there had been no need for the queasiness and dread. The group was right. Wait to worry.
That's good advice for you, too. Worrying in advance about what the ratings will be won't change what they are, and if they're good, you worried for nothing. Worrying in advance if a topic will work, worrying in advance if that all-hands meeting scheduled for Friday means a format change... it's natural to worry, it's human to worry, but if you can help it, try to be philosophical about it and just relax until there's really something to worry about.
This week, there's been news about more stations being sold, and "wait to worry" is a good way to handle it if you're at one of the stations on the block. You don't really know what's in store, and for all you know things won't change even a little bit, or they may even get a lot better. Or the new owner could send in several large men with baseball bats to escort you off the premises. You don't know yet. Until then, business as usual. Wait to worry.
But then again, it doesn't hurt to keep your options open. Now would be a good time to get your network together, let people know that it's possible you'll be available, look for other radio jobs. We've talked before about how to go about this the best way, networking, calling, applying, networking some more. If your station is one of the hundreds being spun off, you should already be exploring. Not worrying, but just making sure that you're prepared if the new owners decide you're toast.
And while you're at it, it's also a good time to consider whether it might be time to bail from the business. I would hope not- I'd like to believe that there's still plenty of opportunity in radio in general and talk radio in particular- but I recognize that some folks will just decide that it's time to try something else. In that case, I would recommend exploring the opportunities offered by daytime television, specifically the advertising on your finer UHF stations, where you'll find three areas of career advancement:
1. The exciting world of truck driving.
2. Unaccreditied "colleges" in strip malls specializing in court reporting and dental hygenist training.
3. Plaintiff.
Whatever you decide, be confident that things will eventually work out in your favor. They usually do. And even if they don't, you have a long time before things hit the wall. Wait to worry.
Now, watch how I artfully segue into the plug:
There's no need to worry about coming up with topics for your show, either, not while there's plenty of material right now at All Access News-Talk-Sports' Talk Topics column. (Okay, that wasn't artful, but it's all I got) So far this week, you'll find items about why one state wants its residents to have a month's worth of supplies on hand at all times, a school administrator who needs some spelling assistance, why the popularity of alternative fuels is driving up the cost of your milk, how telemarketers are turning the tables on a guy who turned the tables on them, why patrons of one major movie are being warned that it'll make them sick, where you can go to really get away from it all (including running water and electricity), why video resumes may not be the way to go when job seeking, a naked police chase (you'll be relieved to know that the cops were not nude), the Great Digg User Revolt of 2007, a guy who claims to have slept through being stabbed nine times, the gruesome details of the saga of the anchorwoman, the e-mails, the sportscaster, and the sportscaster's wife, naked college students, naked animal rights protestits, naked everybody, and lots of other stuff, plus "10 Questions With..." WYSP (94.1 Free FM) host and longtime Philadelphia mainstay Paul Barsky and the rest of All Access with Net News (first/fastest/best industry coverage), Net Talk (message board of doom), the Industry Directory (everyone in the biz), and much more. And you get it all for free.
Next week: Dunno. I'll think of something. Can't fret about it now. Wait to worry.
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