By the time you read
By the time you read this, it'll probably either be time for the big FCC decision, and because I've been doing a lot of the background work on All Access' coverage, I'm going to be brief here. (As always, the opinions expressed here are my own, and are not intended to represent the opinion of All Access or anyone else, for that matter. Just me, and you know what THAT's worth.) I originally wrote a long, detailed column about deregulation and consolidation, but I'll save you the agony of reading it by summarizing my reaction to this whole thing:
- 1. These new rules will change nothing. Radio ownership will stay the same, pretty much, and the TV changes only make official what's existed for years. Newspapers already own TV stations in the same market, or did I dream that Tribune owns the L.A. Times and KTLA, among many other examples, both grandfathered and new? (And who reads newspapers anymore, anyway? People are acting as if newspapers wield infinite power- they can't even get someone elected dog catcher anymore) Companies already have duopolies and triopolies in TV. Every town in America has a multitude of available media voices, and the Net makes the number almost infinite.
2. Pre-consolidation radio and TV sounded and looked a lot like what we have now, except for fewer radio formats. The playlists were just as tight. News on radio was nearly nonexistent on many stations in the 80's and 90's- there's more available now.
3. The downside is employment- fewer jobs. But if you're good, you'll find a job. If you can't, see Thursday's column.
I guess the summary is this: the new rules aren't the End of the Media As We Know It. They aren't really changing anything, and they don't allow one company to buy up everything. They don't allow a "new oligopoly," because we've always had an oligopoly- it was worse before cable. They don't really change much of anything. Calm down.
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