And today, we know that the NBA has formally anointed the New Jersey Nets as the Clippers East.
Oh, sure, that's what they used to be called, but the Kidd-Martin-Jefferson days and two finals appearances had wiped that out. No, this is league-approved, in the person of Bruce Ratner. And the similarity has less to do with the one-sided sign-and-trade that essentially gave Kenyon Martin to the Nuggets for three undoubtedly non-lottery picks and more to do with economics.
Let's go back to the beginning, in 1981, when Donald Sterling bought the San Diego Clippers and immediately began to lobby a reluctant NBA to allow him to move the team to Los Angeles. The league didn't want him to do that, considering that there already WAS a team in Los Angeles, but he insisted and eventually won the right- after the NBA sued him- to move the team to L.A. Now, why would he do that when there were so many other cities without basketball franchises at the time where he could have the market to himself? Why L.A.?
Simple. He bought into the league at San Diego- medium market- prices and, by moving the team north, changed the valuation to Los Angeles levels. It didn't matter that the Clippers wouldn't ever be the top dog in the market, didn't matter that he'd have to play at the deteriorating, depressing Sports Arena on Figueroa, didn't matter that for most of the time he'd draw tiny crowds that made the ones in San Diego look respectable. Didn't matter. He now owned an L.A. franchise. As a real estate guy, he knew that the real money wasn't in the day-to-day operations, it was in the appreciation of valuation. This was like buying a shack in a rundown area just before gentrification made values shoot up. It's like hitting the Lotto. Winning? Why? Why bother? He had his L.A. team bought at San Diego prices- THAT'S winning.
So now the Nets are in the hands of another real estate guy who saw the same thing in the team that Sterling saw in the Clips. He saw the chance to buy a New York team at New Jersey prices, and, better yet, with its lease ending and the league in no mood to stop him, he would be able to turn the New Jersey Nets back into the New York Nets without any resistance, and could even get the city and state of New York to help pay to clear out part of Brooklyn for a new arena and mixed-use development- of COURSE they would, it's bringing major league sports back to Brooklyn!
It was all a master stroke, except for one thing- unlike the Clippers, there was no vacant arena waiting for the Nets to occupy on a temporary basis in New York. The Garden's booked, Nassau Coliseum is definitely not New York City- might as well stay in Jersey, it's closer- and, well, there is no other indoor arena option there. So here's what Ratner had now: a winning team with three expensive stars, stuck in a lame-duck situation at the Meadowlands where what fans were left are not inclined to support a team they know is moving, and a Brooklyn situation that's proving more difficult to complete than previously assumed, because those pesky local activists won't go away no matter HOW much money's thrown at them. What to do?
Cut costs, that's what. So it'll kill them on the court. So what. Remember, they DON'T HAVE TO WIN ANYMORE. They're a REAL ESTATE investment, not a basketball team. And by the time the place in Brooklyn's ready, IF IT EVER IS, even Richard Jefferson will be closer to the end than the beginning of his career. Winning? Won't make Ratner money, so that's no longer important.
'Bye, K-Mart. Hello, three first rounders from a likely playoff team. Hello, lottery. Hello, trading down so you don't have to pay lottery salaries to your rookies.
Hello, Clipperdom.
If I were a Nets fan, I wouldn't be anymore, and I'm not even that big of a K-Mart guy. On the other hand, there are still Clipper fans, meaning that there are people who'll pay to see, basically, an investment. It's cheaper to take a seat at the bank and watch people make deposits. Same thing.
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