This week's "The Letter" All Access newsletter is all about why I just don't feel much like talking politics at the moment; after all, there are really important things to deal with, like, er, other stuff:
The holiday season is here, and that means the renewal of many traditions, not the least of which is going to holiday parties and telling people you're a forensic accountant. At least, that's what I ought to do. That way, I'd avoid another tradition, the predictable reactions when I say what business I'm in. All I need to do is say the words "talk radio" and I get:
1. "Talk radio, huh? You know who I REALLY HATE? That (name of controversial host). Can't STAND (him/her). Never listen. (He/She) can't possibly believe what (he/she) says, right? Like this afternoon- I was just tuning around the dial and happened to hear the show...." And then comes the litany of "totally wrong" and "party mouthpiece" and "none of MY friends listen."
2. "Oh! Do you know (name of extremely famous talk personality I've never met)?" No. "Oh." (Followed by disappointment, silence, and a change of topic)
3. A long, passionate political argument.
That last one is always most painful. It has always been my assumption that parties are for, you know, enjoying yourself.
And there's a lesson in this. I'm far from disinterested in politics, but there's a time and a place for the knock-down, drag-out argument. And, increasingly, I'm just not in the mood to hear it, not just at the parties but anywhere. It's not because of the content of the arguments, it's because I have other things on my mind. So I'm not in the mood for it at a party, but I'm not always in the mood for it when I'm listening to the radio, either. Am I alone in this? I don't think so.
That's something that you, as a host, need to understand, especially at this time of year. You know that there's a small core of listeners who want to hear nothing but hardcore political talk, but there's a much larger group that isn't thinking about the war or Congress or anything on the front page right now. It's holiday time, and there are more immediate and pressing issues on their minds, like, say, buying gifts for the family, what to tip the postman, how to handle the in-laws' pending visit, how to get a damn Wii when every store you've checked is sold out, and where you put that Star Wars Christmas album. In short, you're approaching the time of year when people have a lot on their minds that don't involve politics.
So do you just stop talking about politics? Not if that's what your bread-and-butter is. All I'm suggesting is that it won't hurt you to talk about the "other stuff"- what to tip, the trouble with gift-giving, how to cope with the family gatherings, how frustrating it is that the lights won't stay up on the rain gutters and keep blowing out fuses, why, even after 40 years, you still end up watching "A Charlie Brown Christmas" and "Santa Claus Is Coming To Town" every year. Talk about that stuff because that's what your listeners are thinking about. Ask yourself why stations that go with all-holiday music always see a spike in the ratings. 'Tis the season, folks. It's where people's minds have gone. Might as well join 'em.
Even though it 'TIS the season, All Access News-Talk-Sports is NOT going on vacation. Not yet, anyway. And that means more creamy show-prep goodness in the Talk Topics column, which so far this week has items about the hazards of making coleslaw while driing, the joys of catching the Drunk Train home late at night, a license plate for the ages, Wal-Mart's latest bargain, the impending demise of the spare tire, some epic criminal nicknames, someone who took the phrase "cat burglar" too literally, why that tasty Florida grouper sandwich may not be a grouper sandwich after all, a story with the phrase "22 Shih Tzus," the world of "retro gamers" (think Pong and Tecmo Bowl), and Britney Spears' southern exposure, plus coverage of "real news" like the Iraq panel and, er, Britney Spears' southern exposure. And you get "10 Questions With..." KLAC/Los Angeles morning co-host and TV sports star Fred Roggin and the Talent Toolkit with three websites for all sorts of gift ideas and th e rest of All Access with the industry's first/best/most accurate news coverage and Paul Cartellone's incredibly complete Industry Directory and lots of columns and Mediabase charts job listings and lots of other stuff, all free. How cool is that? (Very.)
Next week: I realize that I have to go get gift cards as tips for the postman, gardeners, trashmen, pool guy, the guy who cuts my hair, the Times carrier, the Daily Breeze carrier, and the guy who trims Ella the World's Most Famous Cat's toenails. What? What's going to be in the Letter? Who knows? I have other things on my mind.