This week's long-delayed All Access newsletter looks to the future with a marked lack of bile, for now, at least:
The new year brings with it the obligation of every writer and every talk show host to do resolutions and predictions for the coming twelve months. I don't do resolutions. Resolutions have a tendency to be self-delusion, promises waiting to be broken: just check the crowds at the health clubs this week, then check back a month from now and see how many of the newbies are still there. Predictions aren't my favorite thing, either, because they're kind of pointless -- who cares that you guessed correctly about something where you had a 50-50 chance of being right? Predict tonight's Mega Millions numbers and I'll be impressed.
But I'm going to take a stab at predicting the year in radio anyway, because it's the first Letter of 2008 and I believe it's the law that I have to do this. Ready? I predict that in 2008... money will be tight and managers will fire more talent to save money. In other words, radio in 2008 will be the same as radio in 2007, only with less human intervention.
I'm also going to predict that, despite it all, despite competing technologies and industry missteps and everything else, radio will still be around, people will still be listening, and there'll still be opportunity for those with talent and ambition and persistence. If radio as we knew it ten or twenty years ago is dead, radio itself is still twitching. It could use some help, and it could use some better decision-making. But the game won't be over this year, and not for a lot longer than that, either. There may be more competition now from iPods and satellite, and more coming down the road from streaming and WiMax, but it's not like radio is going to just go away.
That doesn't mean everything is fine and there's no cause for alarm. But because we're starting out a new year, I want to try and remain positive about how things will play out. It'll take some changes, though. Here's a little of what I'd like to see happen this year:
1. I'd like to see a new emphasis placed on talent development. If everyone I run into says the same thing -- we've destroyed out farm system, there's no way to grow talent, what do we do when the present crop of syndication stars and local hosts retire -- then there should be a way to convince the folks who control the finances that it's in the industry's best interest to create more local hosting opportunities in every market.
2. I'd also like to see a greater emphasis on coaching. I hear too many hosts in every size market sound like they aren't being given any guidance on how to do a better show. It's no wonder, considering how even the good PDs are burdened with administrative duties, often for multiple stations, that prevent them from spending a lot of time in the trenches with the talent. Radio doesn't always put a premium on the role of the talent coach; it should. (And we'll talk more about this in coming Letters)
3. I'd like to hear more local shows in more markets. Syndication isn't the devil, not at all, but there's room for more people talking about local issues. (And it's always sad for me when I visit a market and the few local hosts they have are talking exclusively about the same national issues as the syndicated hosts) I love it when I can turn on a station and it sounds like the city it's in. That's not very common these days. I hope we'll hear more of it.
And finally...
4. I'd like to see you -- all of you -- working in 2008. But that may mean that you're going to have to look at your career and yourself in a different light. If you have confidence in your own abilities -- if you KNOW you're good enough at this to make it -- there will be opportunities for you. Those opportunities might not immediately be what you thought they'd be, though; you might wind up doing something else, even something not related to radio. But there's nothing wrong with making a living, and it doesn't mean you can't still pursue radio. In fact, with podcasting and streaming, there are plenty of opportunities to keep your hand in the business even if you're not pulling down a paycheck in it for now. Besides, nobody ever guaranteed us that the business we entered was going to stay the same forever. In the meantime, leave the doom and gloom for professional pessimists like me. For your own sake and your own career, stay positive. Whatever happens to radio, there will be a need for talented people to create entertainment and news content for which someone will pay. That talent might as well -- it WILL -- be you.
Now, it's the First Plug of the Year for All Access News-Talk-Sports' "Talk Topics" show prep column, the cavalcade of news items compiled and notated by someone who's actually done real live talk radio (me!) and knows what material you need. After a two week hiatus spent in battery-recharging pursuits like playing Wii Bowling and going to movies, Talk Topics is back with stuff like the trouble with the movie-going experience, fat corpses, another coffee-spilling lawsuit, why you can't listen to everything your GPS tells you to do, another reason to hate drivers talking on cell phones, why you might want to make sure you have a cell phone with you the next time you get on an elevator, the apparent demise (for now) of a basketball league you probably didn't know existed, a particularly bloody food fight, the latest in robotics, "tummy tuck tourism," a guy who discovered the hard way that there was a deadly spider in his pants, why Wisconsin doesn't want you to think of cheese when you think of Wisconsin, two -- two! -- stories in a row involving guys and necklaces, the surprising involvement in a major news story of The Amazing Kreskin, the hottest-selling car in America (you probably won't guess), another banned-from-a-buffet story, and why you don't want to keep a pet buffalo around the house, plus "real news" items (yeah, I did get around to the Iowa Caucuses) and much more. You'll also want to check out "10 Questions With..." WTDY/Madison's "Wisconsin Guys" co-host Shawn Prebil and the rest of All Access with the radio and music industry's fastest, most accurate, ginchiest news coverage, columns, Arbitron ratings, job listings, message boards, Mediabase charts, and everything else you need to know about the business, all free.
One more prediction: In 2008, I will manage to work a sarcastic or disgusted comment about my favorite sports teams into every edition of "The Letter." It's a safer bet than picking the Phillies to repeat as NL East champs. (See? Total lock) Happy New Year to all of you.