After several false starts, I finally got an All Access newsletter written, and when it went out... it was blank. I inadvertently left a character in there that broke the HTML. So it had to be sent twice, and by the time it went out in readable form, it was very late.
For the record:
So, you got laid off, huh? Sorry to hear that. I'm always sorry to hear that. And I'm hearing that so much lately, it's... depressing. Throw in the economy and my managing to get my not-inexpensive GPS unit run over with my wife's car (don't ask, and, yes, it was my fault) and it's almost too much for even the Grand Exalted Triumph of the National League Champions, Your 2008 Philadelphia Phillies! to overcome. (Almost. But how 'bout them Phitin' Phils?)
Anyway, you got the ax, and your head is spinning. I know the feeling, although in my case(s), I saw the ax coming sufficiently early to go through the whole Kübler-Ross Five Stages of Grief before getting called into the General Manager's office. You know the five stages: Denial ("They can't fire me -- the ratings were UP in Men 49-54 in our Hot Zips!"), Anger ("You #<(%!& glorified salesman! You're ruining radio! Why, I oughta...."), Bargaining ("Wait! I'll do overnights! Weekends! I'll board op!"), Depression ("Why bother? I'll eventually get replaced with syndication anyway"), and Acceptance ("Well, that didn't work out. Maybe I ought to update my resume. Do I have a resume?"). You're probably somewhere early in the process right now. Let it play out. It always does.
And then you have to move on, and I don't have to tell you how tight the job market is right now, not only for radio jobs but in general. It's easy to panic, but keep in mind that it's not like there aren't jobs out there. It just might be that a job you'd prefer to have isn't available right now. And that's why I always go back to the value of being flexible. You have to be able to do something other than just be a radio host, or a radio programmer, or a radio salesperson, because you might not get the right radio job as quickly as you'll need it to come along. If you can do something, ANYTHING else -- write, work a cash register, wield a mop, take inventory, fix sprinkler systems -- there's no harm in supplementing your income, no reason not to do whatever keeps the income flowing... and it beats moping around the house while the bills pile up. Besides, it doesn't mean you won't work in radio again. And you might just enjoy your alternate "career." (I'm led to understand by the highly informative advertisements aired during "Hawaii Five-O" reruns on Channel 56 that you, too, could enjoy an exciting and lucrative career in long-haul truck driving)
But if you do go to work in another field, don't give up on radio. Despite the way things look, and despite the way some "experts" declare that radio is over, dead, done, there's going to be a market for audio entertainment, whether it's delivered in broadcast form over an antenna or streamed over the Net or downloaded via podcast or yelled out a window through a megaphone. Maybe some big radio groups will go broke, maybe some small stations will go under, but people are not going to all of a sudden decide that, you know, we don't like talk shows anymore. The shows may be different, or they may come to people in a different form, but people want to be entertained and informed. Someone's gotta do it. Might as well be you.
In the meantime, here are a few job-seeking tips:
1. If you find a Craigslist ad with ALL CAPS, it's probably not a real job. "MAKE MONEY IN YOUR SPARE TIME" and "MODELS WANTED" aren't, you know, what you want. At least, I assume not. I don't know you.
2. "No calls" doesn't mean "Wait a few weeks, then call if you don't hear anything." "Yeah, I saw that, but I didn't think you'd mind" does not work, whether in responding to "no calls" ads or as an explanation to the cop for why you just plowed past the speed limit sign doing 75 in a 30 zone.
3. Notwithstanding that, sending out a few e-mail responses to want ads every week doesn't qualify as a serious job hunt anymore, not for anything but filling out that form for unemployment benefits. You have to network, you have to call and write and be persistent, and you have to understand that you may make a hundred or two hundred or a thousand contacts before you get a decent response. It's easy to be discouraged, but it takes only one positive response to be back in the game.
4. If the want ad has a return address with something like "ATTN: Dept. AA-2008-10-17" in it, chances are pretty good they're just running the ad for EEO purposes. Don't wait by the mailbox for a response. You may get one, but just be realistic.
5. Investment banking and newspaper writing: Not growth fields either. Just sayin', you might want to concentrate on other businesses.
6. Stay confident in yourself. Your unemployment doesn't necessarily mean you suck. Good people, talented people, worthy people get fired. I mean, this is radio -- getting fired is part of the tradition.
And, above all... good luck. This, too, shall pass.
Now, most of you are still employed at the moment, and that means you're in need of stuff to talk about. Sure, there's the economy and the election, but you need more. And you can find more (and the economy and election, too) at All Access News-Talk-Sports in the Talk Topics show prep column, which this week includes items on how the economy is affecting the World's Oldest Profession, the perfect song to accompany CPR, why you need a monkey license in L.A., bad behavior by political partisans, a criminal pig, and what might be shrinking your brain, plus a LOT of economic items and election news and plenty more material so you'll never be at a loss for topics. Also at the site are "10 Questions With..." brand-new WOWO-WJKG/Fort Wayne PD Dan Mandis and the rest of All Access with the latest industry news, ratings, columns, music, and, oh yeah, for job seekers, there's the Industry Directory and job listings. And it's free, which, right now, is the price you want to pay for everything.
Next week, I'll warn you right now, will probably involve some Phillies World Series material. Plan accordingly.
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