THERE WAS CAKE
I ran out of time and energy to write anything here today.
Here, look at a piece of cake:

I ran out of time and energy to write anything here today.
Here, look at a piece of cake:

How about this one, from April 19, 1953?:

The St. Petersburg Times had a whole section welcoming TV to the Tampa Bay area for the first time. Wait... 1953? Wasn't that a little late? Well, yes, it was. There WERE some hardy souls with TV sets struggling to get stray signals from Jacksonville, but it wasn't until 1953 that Tampa, surely one of the last markets to get TV, finally saw a local station fire up its signal. VHF applications had been frozen, the channels 8 and 13 allocations were being hotly contested, and the City of St Petersburg decided not to wait, putting WSUN-TV on the air in 1953 with that very test pattern and an ABC affiliation. The Times section, too bulky to reproduce here but worth a look, had ads selling every TV on the market, plus articles about the programming people would see, the ins and outs of UHF vs. VHF, and much more. It was a novelty, and everyone seemed excited.
Soon enough, channels 8 and 13 would go on the air, and 38 would quickly become an also-ran. But when channel 10 was allocated to Largo and WSUN didn't get it, and the new WLCY-TV took the ABC affiliation away in 1965, WSUN was doomed. It tried going independent, but it didn't have the budget and was probably a couple of years early for that. By the end, the station was comically on for just a few hours, and the legend was that in the last days, it aired a close-up of a clock -- that's it. (I checked, and at least in the TV listings, the station was airing some westerns, "Highway Patrol," and wrestling in its final days). On February 23rd, 1970, at the end of the broadcast day, it went belly-up. The channel is now a successful, but separate, station unrelated to the old one.
Fran walked into the bedroom and found this:

That bed is HERS. You do not mess with Ella, the World's Most Famous Cat.

Go ahead, say awwwww. You know you want to.
This week's All Access newsletter plays off the day's news regarding Internet audio streaming to the car, and reissues an advisory for those in the line of fire:
Pandora's pushing into cars and building a sales staff. The Mini will have a dashboard display and USB interface so you can stream Net audio from your cell phone through the car's stereo system. On and on and on it goes, more ways for more programming to compete with you where you never had competition before.
Oh, wait, you DID have competition in the car before. Or have we forgotten CD changers, cassette players, and 8-track players? Cell phone conversations and conversations with the person in the next seat? Billboards, the speaker at the Jack in the Box drive-thru, and the moron who just cut you off? You've never been without competition. Now, you just have more.
A lot more, that is. Should you be worried? If you're the CEO of a broadcasting company and you paid a lot of money for broadcast licenses, yeah, you're looking at continued valuation problems there. Pandora doesn't need a tower on Mount Wilson and a transmitter and STL and all that. They pay for bandwidth and servers. In time, as these in-car solutions proliferate and everyone's cell phone does streaming, Internet radio will be as ubiquitous as broadcast radio, maybe more so, since the signal won't cut out as you leave the market (unless, that is, your carrier has lousy 3G service; everyone thinks his or her carrier's the worst, and they're all correct). There's life in those broadcast licenses, but every shift of a listener to streaming content makes that $75 million purchase look more and more insane.
And music radio, which is presently in the thrall of programmers and advisors who, consulting the PPMs for Tuesday, March 2nd at 7:17 am, will tell you to shut up and play the music, because that's what the PPM results say. Never mind the small sample size or the impossibility of determining why a particular panel member turned the station off at that moment -- perhaps she arrived at her destination and turned the car off, perhaps she stepped into the shower, perhaps she really does hate the host. No, the Conventional Wisdom is Just Play Music. And if that's what broadcast radio does, and I can choose a Pandora Silversun Pickups channel (okay, I'm an indie-rock snob) or a Last.fm John Hiatt channel (okay, I'm old) or a Pandora Big Star channel (okay, I'm an indie-rock snob and I'm old), why would I listen to my local rock stations?
For personality. For local content. For a human voice. For the occasional news, weather, time, and traffic checks. And I'll punch around that same radio dial for entertaining talk, for something that doesn't sound like my iPod. And I don't care whether I'm getting it over the Internet or from an antenna on the mountain. Before radio completely denudes itself of every vestige of compelling (and local) content, management should step away from this week's numbers and consider a future where everyone's car radio gets every Internet stream and iPod audio. You have to differentiate yourself in the new media world. "Shut up and play the music" isn't different.
Which leads back to what I've said in this column so many times I'm tired of reading it myself: You either do something different and compelling or you're looking at a limited future. There is no escaping the fact that there will be an infinite number of audio entertainment options everywhere radio goes. And you can beat the customized jukeboxes and the hordes of people talking about anything and everything. That's something for which radio companies can actually be helpful: They have existing marketing clout, and they can help a show or talent or stream get noticed. I'm not sure, however, that they're thinking about their future quite in that fashion. There's too much invested in the broadcast model, but things are changing.
What? How are we all going to make money when there's an infinite number of choices on the car radio dial dividing advertising revenues up into tiny little slivers? Yeah, well, that's something we gotta work on. In the meantime, just create the best and most unusual content you can, and let the business geniuses figure out the math.
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Part of creating compelling and unique radio is finding the best material, and sometimes you need a little help with that. Here's where to go for that: Talk Topics, the show prep extravaganza at All Access News-Talk-Sports. Once there, you'll find a long list of topic ideas with links, possible angles, and painfully stupid jokes you'd be ill-advised to borrow. Among this week's fresh material are things like kiddie condoms, Megan Fox's intimate resume, women's coleslaw wrestling, plenty of political scandals, the Worst Traffic in America (yes, it's probably where you think it is, and where I KNOW it is), a LOT of airplane and airport-related stories, the slow demise of the school photographer, the effect of winning the Oscar on your career (hint: not what you'd assume), the disappering Big Blue Mailbox, babies in bars, why to be careful where you do your ablutions, and why trendy people are keeping goats as pets and killing rabbits, plus all the "real news" of the week and more. For "10 Questions With..." this week, there's a conversation with Dan Gutierrez, the host of "The Directors Cut," a show about movies and the kind of stuff young guys talk about that's on terrestrial radio and podcasting. Check that out, then visit the rest of All Access for the latest news and columns and job listings and forums and all the resources you need, all free.
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Okay, I'm forgetting something, Let's think... well, Spring training's underway and Roy Halliday threw a couple of shutout innings... um... no, that wasn't it... hmm... Ah, yes, the Revlon Run/Walk for Women 2010, May 8th in Los Angeles. Once again, Fran and I are walking around the USC campus and into the Coliseum to raise money to fight cancer, and every donation will be greatly appreciated. If you're in a position to give this year, here's the link: https://www.revlonrunwalk.com/la/secure/MyWebPage.cfm?pID=533458. Thank you!
Hey, how cool is this ad from the Deseret News in Salt Lake City, circa 1963?:

Those were the days of the horror movie hosts and KCPX-TV, the ABC affiliate in Salt Lake City, had "FIreman Frank," a kiddie show host who doubled as the off-screen voice of "Nightmare Theater." On this occasion, the scheduled feature was the classic "Mothra." But I'm pretty sure it never aired.
I love this one, too, from the old WIIC-TV Pittsburgh (now WPXI, still an NBC affiliate):

What a lineup! Liberace AND Cassius Clay/Muhammad Ali in his youth, both on Jack Paar! You absolutely would have made time to see that one... but I don't think it aired.
Meanwhile, on a rival station:

The ABC lineup that night was a waning "77 Sunset Strip," "Burke's Law" before the Bond craze swept him up, "The Farmer's Daughter" with the late Inger Stevens, and boxing, followed by a late night showing of "Sayonara." You might have been tempted to watch, but those shows didn't actually make it to the air that night.
And here's a cool 1963-style ad for a radio station:

KBEE Modesto, with the call of the annual Big Game between Cal and Stanford. That game was not played as scheduled that Saturday. The Niners-Packers game was played, amidst controversy over whether the game should have been played at all.
Why these shows didn't air can be explained by the fact that these ads are all from the same day.
November 22, 1963.
The nation had other things on its mind.
Noted without comment.
In honor of the Oscars, I... I...
Oh, right, I don't much care about the Oscars. So forget it. Someone took a movie clip and synced it with the Sonics' classic "Psycho," so here it is, far preferable to "Avatar":
And, over 40 years later, here they are on shaky phone cams doing the song in London, 2008:
A little business:
Talk Topics, which is the column of news items for radio hosts' show prep that I do for All Access, is now on Twitter for your convenience: Go here and follow for updates whenever there's new material. And, while you're at it, there's always me on Twitter, too.
Another reminder, too, that Fran and I will be walking to raise funds for cancer research at the Revlon Run/Walk 2010 here in Los Angeles, so donations will be greatly appreciated. Not that I'm putting any pressure on you or anything. I know times are tight. If you can, please do. If not, that's okay. It's not a competition on my end. Every penny is better than nothing. Thanks!
Time has gotten uncomfortably tight this week with the launch of the Talk Topics Twitter feed. That's not because it specifically requires a lot more work; really, it adds only the need for a second, more descriptive headline in a new form and that's it. Patrick and Warren did a great job setting up the new system and adding the Twitter API so we can now feed all the stories right to Twitter with links that take users right to my moronic prattling. For radio people who need material, it's useful; the one feed cuts the clutter and just peppers you with talk radio-ready stuff. I'm happy we've finally got it working.
But it comes with one added feature: pressure. Self-imposed pressure, that is. Because the thing is out there and people are following it, there's even more pressure to feed the beast. I was already working long, long hours and pumping out copy all day; now, I'm constantly thinking that I'm slacking if there's not something new all the time. I think of the followers, and I think how they're looking for new stuff and disappointed if there isn't any since the last time they checked. So, for the last two days, I've been trying to extend the day, add more stories, start earlier, end later. Since the Topics column is only one part of my work day, and I have to write other material as well, I'm now getting afraid to even leave the computer for a few minutes, lest someone someplace check in and see nothing having been added in the previous five minutes.
But I'm the only one here, so to speak. There isn't a staff writing the Topics column. It's just me, reading hundreds of websites every day, all day, and not aggregator sites, either. I put in the work. And, as it turns out, I'm human. I need a break to do other things once in a while. If I can't do that, I'm toast.
I'm also not doing a BREAKING NEWS!!! column. My BREAKING NEWS!!! work is confined to radio coverage, and that goes on another page. The Topics thing is up to date, but I'm not claiming to be first with the big stories, just quick to find stuff for radio hosts to use.
So I should be easier on myself. I figure that I'll find the right pace soon enough. In the meantime, excuse me: I gotta get back to the Topics column. Mustn't keep my public waiting.

Sigh...
This week's All Access newsletter advises hosts not to forget that the really interesting stuff is happening right under their noses:
Are you a local talk show host? Cool. That's a good thing. See, the NAB is busy telling the FCC that there's no need for any kind of "localism" mandate, because stations are already fulfilling that role, and that means you, 'cause you're talking about nothing but local issues and leaving the national stuff to the big syndicated hosts, right?
Right?
Well, now, that's a problem. I encounter this fairly often, local hosts concentrating on the same national issues that Rush and Hannity and Savage and Levin and any number of other hosts are doing. The "local" angle might be having the local Congressdrone on to parrot the party line in a convivial manner, but local issues? State issues? Small-time.
And that's a problem, too. I admit to having thought like that myself, only not in radio. In a previous life, I was an editorial cartoonist, back when there was still a future for people doing that job. I had an attitude about that, namely that local and state politics bored me. I was shooting higher. I didn't think I'd get anywhere concentrating on Philadelphia or Harrisburg when the big syndicated guys were all about Washington. So that's what I did, too, and I got lost in the shuffle and eventually decided that I'd need to find a career in which I was more likely to earn enough to afford food. (I chose radio. Whoops) Had I concentrated on commentary about what was going on right in my neighborhood -- what was directly impacting me and my neighbors -- I may have succeeded and remained in the newspaper business, and, today, I would, of course, be unemployed.
Radio's no different from cartooning or reporting or anything else. The glamour, such as it is, is in "going national." Doing that, however, means that you'll be ignoring the kind of stuff that can REALLY make you a name, serve your listeners, and make for better talk radio. There's always something going on in your city or state that you can make compelling, but that's especially true right now. In compiling Talk Topics every day, I run across stories from across the country that scream out for some talk radio host to seize on it, get angry, and make something happen. Every day, those stories are out there. Too often, I don't see any local talkers seizing the moment.
Here's what I mean: A major city takes people's homes and businesses to hand over to a rich developer to build a sports arena for his failing basketball team. Public-sector workers in several states are pulling down six figure sums in overtime on top of massively inflated salaries, even when the states themselves are virtually bankrupt and resorting to furloughs to try to save money. Legislatures and mayors are fretting about the calorie counts of school lunches and looking to slap taxes on soda and trash pickup rather than cut what needs to be cut. There are stories like this in every city, stories of inepitude and malfeasance, and they are absolutely tailor-made for talk radio, angry, pitchfork-and-torches talk radio, compelling and entertaining. It doesn't matter what your politics are, or which side you're on. There's plenty of outrage to go around.
See, the local stuff is something you can own. If everyone else is talking about national issues, you can make yourself different by taking advantage of the fact that you DON'T have to be generic. National talkers CAN'T talk about your local issues and personalities. You can. It's your strategic advantage. You can hammer on these things, get people involved, and get a lot of attention while you're looking out for your listeners' best interests. That's not to say that YOU should be organizing the pitchfork parade, but your show can be where like-minded people go to gather. And with a radio show, you have way more ability to build that community than blogs or podcasts or any other medium, because you start with a larger base. It's what talk radio can do better than anyone else.
I'm not, by the way, saying that national isn't good. From health care to Wall Street, there are major issues to be addressed and that's what the syndicated guys do well. All I'm saying is that if you're a local host, you should take advantage of the need for someone to draw attention to the state and local issues that have real impact on your listeners' lives, and make those topics your own.
Oh, yeah, one more reason to do it. There's a study that just came out, measuring how much time local TV news in Los Angeles spent on all kinds of news. They measured the eight stations that do news, and analyzed 14 random days' worth of news shows from last August and September. The result: Out of a typical half hour, 8 minutes and 17 seconds were spent on local news, mostly crime stories. News about government actions took up a minute and 12 seconds, 49 seconds of which were federal. Los Angeles-area government issues? TWENTY TWO SECONDS. TV news isn't paying attention to the mayor or council. Undoubtedly, your city's TV news isn't a whole lot different. Mwanwhile, the same study showed the Los Angeles Times, our only market-wide daily paper, devoting a whopping 6% of its news hole to local issues. See the opportunity?
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I mentioned earlier that some of the topics I'm talking about were encountered while writing the Talk Topics column for All Access News-Talk-Sports, and they're in there, along with hundreds of items of all kinds -- national, international, sports, entertainment, kickers, anything any talk radio show might use. Normally, in this space, I'd list a bunch of samples, but I'm not going to do that this week. Instead, I'm going to point you to the all-new Talk Topics Twitter feed at twitter.com/talktopics, where you'll find a handy list of everything in the Talk Topics column. Follow @talktopics and you'll be able to keep up with everything I throw in there, as soon as I write 'em up. And while you're at it, follow twitter.com/allaccess to get the biggest headlines from Net News first. Oh, what the heck, follow twitter.com/pmsimon too, for my personal, not-at-all-Joel's-fault comments on whatever's bothering me at the moment, usually involving Philadelphia sports teams or my cat.
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I told you that I would be mentioning the Revlon Run/Walk for Women 2010 every week right up to the event itself May 8th in Los Angeles, and I'm sticking to that. Here's what it is: Lots of people gather at the Los Angeles Coliseum and walk in a big loop around the USC campus and into the stadium to raise money for women's cancer research and treatment. The walking is kind of beside the point, since the donations aren't related to how far you walk or run, but who's counting? Besides, it's always a nice day out and my wife Fran and I have a particular stake in the issue, so we do it every year. And we ask everyone who can donate to do so, understanding that, well, times are tough, but if you can do it, this is a great cause and all donations will be appreciated. Just go to https://www.revlonrunwalk.com/la/secure/MyWebPage.cfm?pID=533458 and enter your donation. Thank you!
So... I had to migrate this thing from a server overseas to one in the U.S., and it... didn't work. Oh, the site remained up, but I couldn't get in to post anything. That wasn't optimal.
After some detective work, it turned out that Movable Type 4.1 wasn't compatible with the new server setup. Okay, then, upgrade time. And... that didn't work, either. It kept hanging on "Upgrading Database." That was all day Friday and into Saturday.
Finally, with the help of an expert on a message board (thank you, Mihai Bocsaru), we're back in business. I think. Thanks for your patience.
How much do I love these ads from 1953?


It's May 2nd, 1953. The Pioneer League. Your Salt Lake Bees are taking on the Magic Valley Cowboys from Twin Falls, Idaho at Derks Field, and KDYL-TV has its cameras there for a live telecast.
Derks Field -- look at it here -- was built in 1947, so it was relatively new in 1953. It was pretty basic -- a sort-of art deco entrance, but a basic grandstand with no roof, that's it, built in a hurry after its predecessor burned down. It housed Salt Lake teams from 1947 through 1992, in the Rookie classification Pioneer League as well as the Triple A Pacific Coast League. In 1953, the Bees were in the Pioneer League, the Phillies' affiliate, and the park was tiny, a grandstand behind the plate and some bleachers down the lines. When the team moved up to the PCL, the place was expanded, first to seven sections between the bases, then by extending the concrete stands down the line.
The 1953 Bees had nobody of whom you've heard. The star hitter was first baseman John Moskus, .317 with 28 homers. Clyde DeWitt went 19-8 and 36 year old Burt Barkelew, briefly the manager, was 12-3. THe club finished 4th in the regular season but managed to win the playoffs and the league championship. Magic Valley's one star was Dolph Camilli, the former major leaguer, but he was the manager. The game the night before was postponed due to rain.
What happened? Who won?
I have no idea. I couldn't access a paper for May 3rd. Later papers don't mention what happened. There's no other evidence, unless I go to Salt Lake and check the microfiche.
Someday, I will find out who won that game. There HAS to be a record of it someplace.
I'm a fan of comic strips, and I've read a lot of them over the years, including some really, really obscure ones. But even I didn't remember "Biddie and Bert":

This appeared in the January 1, 1963 St. Petersburg Times, and a more perfect confluence between market, time, and comic would be hard to imagine. In 1963, St Pete still had the image of being a massive retirement community, and "Biddie and Bert" were, obviously, retirees. Bert, here, is returning from his shuffleboard game, and, yes, the image of St. Pete was of old codgers playing shuffleboard in the humid Gulf Coast afternoons while waiting to die. Bert, apparently, was trying to hasten his own demise by eating to excess, hence the fat joke his wife is lobbing at him in this strip.
"Biddie and Bert" was by a cartoonist named Bob Donovan, and was syndicated by the old Hall Syndicate in 1962-65. I've seen it in several old papers, including the Milwaukee Journal and the Lodi News-Sentinel. You would think that a comic strip about retirees would be huge, because, well, who's reading newspapers, anyway? And, ultimately, the success of strips like the current "Pickles" would bear that out, but "Biddie and Bert" didn't last too long. It was, naturally, an endless parade of old-people jokes, idleness jokes, fat-lazy-husband jokes... but what humor strip WASN'T like that in 1963?
Bob Donovan, by the way, had another job at the time; he was Fred Lasswell's long-time assistant on "Barney Google and Snuffy Smith," and also did a lot of comic book work and commercial art, including a McGruff the Crime Dog premium giveaway and "Summer Fun With The California Summer Fruits." Oh, and he drew this. He passed away in 2002 at 80; here's his obituary in the St. Petersburg Times. Strangely, it doesn't mention "Biddie and Bert."
October 8, 1973, and an ad appears in the Fredericksburg, VA Free Lance-Star:

69? What?
No, it wasn't anything rude or suggestive. (Well, maybe suggestive) The ad heralded the launch of Fredericksburg's very own TV station, WHFV-TV, channel 69, cable 11, at 6 pm that day. It was an NBC affiliate, a redundancy, considering that Fredericksburg, not far down I-95 from Washington, gets a perfectly adequate signal over the air and on cable from NBC's own WRC-TV in D.C. No matter, Fredericksburg, a city just far enough away to be a small market of its own, had its own TV station.
But not for long. On May 29, 1975, the station shut down. The article about the closing in the Free Lance-Star noted that the station had experienced "10 months of mounting bills and dwindling hopes." GM Ray McInturff pulled the plug at 5 pm that day -- 4:57:45, to be exact -- amid slim hopes that another company, Release the World for Christ Inc., would take the station over (although he said that the new company had indicated to him that they weren't taking over after all). WHFV was $200,000 in the red at the end, having cut staff and pushed all of its operations to one end of the building in an attempt to rent out the other end. And the staff said it hasn't been paid for the last three weeks of work. The end was a filmed travelogue followed by a taped message from Program Director Monty Smith.
Strangely enough, the paper did carry the program listings for channel 69 that evening, programming that never aired. NBC Nightly News at 6:30, local news at 7, "Country Place" at 7:30, NBC's prime-time lineup ("Sunshine," "The Bob Crane Show," the network movie ("Terror on the 40th Floor"), news at 11, and "The Tonight Show") after that.
One of the owners of the station was Jerry Wade Leonard, who, coincidentally, died on February 8th of this year.
This page contains all entries posted to PMSimon.com in March 2010. They are listed from oldest to newest.
February 2010 is the previous archive.
Many more can be found on the main index page or by looking through the archives.