You know how I feel about this.
You know how I feel that radio gives itself a bad image by adopting "wacky" names and doing "wacky" stunts and generally promoting a phony, annoying, unfunny image that does the insdutry no good. Boner in the Morning, Mancow, that kind of thing- it feeds into the idea of radio as something less than TV and newspapers, as something unworthy of serious attention. And then, when advertisers decide where to spend money, radio comes off as the junior high school of the media.
And then there's a couple of radio sidekicks who have moved from a local "Urban AC" station to its sister hip-hop station and have adopted new names and images. I'm sure they're nice and talented people, but now, they're...
..."Roxy and Snatch."
No, really.
Here, from what appears to be their management's website, is how they're selling the concept:
Roxy and Snatch, Mornings Exposed
Fresh, new and innovative- A show that can fill a need, take risks, share real life, bring memorable and relatable characters. Roxy and Snatch can tell a story, and know how to bring laughs and emotions to the airwaves.
"Real life"? Here's how "real" they are:
ROXY
Smart, opinionated, neurotic, southern trailer trash with a dysfunctional family, always searching for the perfect martini. On a quest for her one and only, sampling everything (and everyone) that crosses her path along the way.
A character. A "wacky" character. Not a real person. "Always searching for the perfect martini"- as original as a Foster Brooks routine. "Wacky" southern drunken slut. Ha ha.
SNATCH
The "Mad Mexican," perennially insecure about his looks, craves attention, spreads gossip, tells outrageous lies, a hypochondriac, complains about his Catholic guilt, and is overly emotionally invested in everything.
"Mad Mexican"? Stereotypes ahoy! Another "wacky" character. Oy.
Local Launch Ideas for Roxy and Snatch
"Mornings Exposed" would like to capture the art of exposure. In addition to a billboard tease a month prior to launch, we would like to broadcast for the first 30 days from half of a double-wide making it's way into the city and parking it in a prime location. Half of the double wide would be covered with glass or clear plastic to allow people to see us broadcasting and living in the trailer (Trailer Trash comes to the CITY)--We'll live and broadcast from there to create a buzz and get national media coverage.
Geddit? Trailer trash! Ha ha! In a real trailer! Maybe we can encase it in ice and do one of those "Frozen Alive" stunts, kill two birds with one stone!
Some of the Benchmarks
Pussy Willow the cat (sex advice) and Butch the dog (her lover)
Panty lines and Skid marks
Snatch on the Streets
I'm speechless.
No, actually, I want to know how the same company that fired people for sexual innuendo that didn't even get them fined is A-OK with pussy and snatch jokes and "panty lines and skid marks." Guess it's OK if the audience is primarily very young.
I don't want to suggest that the talent involved here is bad, or that they're automatically unfunny because of the lame setup- they might be very good at this. The problem, to me, is what "this" is- it's what radio thinks the public wants, stereotypes and obvious jokes. And maybe that's what the people want. On the other hand, Howard Stern built a career out of exposing the fake-air-name, forced-jollity "zoos," so maybe they don't. Either way, put yourself in an advertiser's position- no, put yourself in an account executive's position. Imagine yourself trying to sell ads to a car dealer on "Roxy and Snatch." "It's what the kids like," you'd say, sweating profusely. And the car dealer will thank you for coming in, tell you he'll think about it, and wait until you walk out before slipping the rate card into the dustbin.
And then the radio industry wonders why, despite being a more effective and efficient advertising medium than print and even cable, they can't sell more and they can't prop the rates up. It's the product, stupid. Or the stupid product.
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