At the post office the other day, a guy walking in front of me with a cell phone pressed to his ear and a daughter running in random circles around his feet bumped his way through the door, failing to prop it open for me. Fine, not a problem, I thought, he's busy. And then I recognized the voice.
The guy was a radio chef. He'd been, until recently, host of a restaurant show on a big L.A. talk station, but one weekend not long ago he was suddenly gone, a non-person, replaced. Shortly thereafter, I saw his picture in a flyer as the new spokesman for a grocery chain. That's what he was discussing on the phone. I think he was hoping people would be listening.
"Yeah, well, they tell me sales are up," he said. "They're seeing increases everywhere." And it sounded to me like he was insinuating that the sales increases were due to him. In a way, I imagine he's right- the previous spokesperson for that chain was a child, an unbelievably grating little kid who looked like a clam in glasses and a hat and had a nails-on-a-blackboard voice to go along with it. They could have hired Scott Peterson as spokesman and it would have been an improvement. But the guy kept talking, left the post office, and soon climbed into his SUV and was gone.
We all like to ascribe the success of the business for which we work to ourselves. Must be me, we think. And then things go south and it's someone else's fault. Good equals us, bad equals those idiots in marketing. I listened to the guy- how could I not?- and I felt for him. He didn't have his show anymore, all he has is this endorsement deal, and he wants it to work for him. Can't blame him. I would, too. But, dude, if sales are up, or down, or flat, it has nothing to do with you. And I'd tell you that even if you'd held the door for me.
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