While everyone else was eating turkey and watching football and sitting in hopeless traffic on the 405, the Editorial Board, or some of it, of Open Source Media/Pajamas Media was doing a "blogjam" and trying to figure out what went wrong and what to do about it. Interesting to see some really sharp people floundering so miserably, and very interesting that they aren't really getting to the point of the matter, which is:
What the hell are you supposed to be?
The site as inaugurated is a sparse, incoherent blob. Is it a portal? Is it a news site? Is it a HuffPo-style group blog? WHAT IS IT SUPPOSED TO BE?
They don't seem to have an answer yet. That should have been determined before they launched, dontcha think?
Blogs by nature work best as the reflection of individuals and small groups of people (like Power Line). They don't NEED to be grouped together and fenced off from the hoi polloi. Want more opinions like the one you're reading? Try the links and blogrolls. Want a diversity of opinion? Go explore what's out there- Google is your friend, and you never know when you'll find something you really like. Pajamas Media is, by nature, restrictive- it's material from a privileged group of specially anointed blogs, as if the board wanted to create an exclusive club in which they were the only members. It's the He-Man Woman Haters Club for bloggers- a bunch of kids in a treehouse putting a sign up to keep the less prominent among them out.
Who needs THAT?
Nobody, which is why they're agonizing over what to do next. Here's my suggestion: dissolve. You can't launch a business without a coherent business plan, and I don't see a plan here. If they wanted to create an online news source based on their collective blogs, they needed to come up with something more akin to a real news site with actual bureaus and reporters, but that's not their forte- they're opinionistas- and they'll find out exactly what that costs to do soon enough. If they wanted a place to aggregate opinions, all they needed to do was set up links to their blogs or make it an RSS-feed-fest, but that's no business plan- it's unnecessary, and anyone can create that themselves- better- with a basic RSS reader. What they have is an unholy hybrid of news feed and opinion feed, wholly redundant with existing sources and even more unwieldy and pointless than the Huffington Mess. Unless there's a better idea- and judging by the "blogjam" entries, they're fishing now- cutting and running before this loses more money might be the best idea they can have.
If you're having meetings or "blogjams" to try and determine what you should be and what the vision is AFTER you've launched, you're toast. I'd like to see what this bunch can do, but for God's sake they ought to pull it off the web and sit down to craft a very specific plan with specific objectives before they put it back up.
But it's still astonishing that so many smart people signed up for something without a point or a plan. And when your fellow bloggers have already set up a death pool for your demise, it's only polite to oblige.
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