SNOW RATIONAL EXPLANATION
The contempt with which TV executives view their customers is pretty breathtaking. The latest example of this happened this weekend on Fox' NFL coverage. If you watched Saturday's Tampa Bay-New England game, you saw it: the "Fox Box" score line near the top of the screen had some additions, namely a string of Christmas lights and, worse, snow falling above the line, with a plow coming through to clear it. The area above the score was shaded to emphasize the falling "snow," thus obstructing the view of anything up there. Oh, and the usual annoying woosh was replaced with jingle bells every time the score changed, or the down changed, or a flag was thrown. It was bad in standard definition, and worse, a lot worse, in high def- distracting, annoying, and entirely unnecessary. The person responsible for it cannot be a football fan.
By Sunday, the snow and the plow were gone, but the lights remained. Why the entire top of the screen needs to be filled with a distracting line is another story, but it's as if the graphics- the score, the "wacky" snow and plow, the incessant promos for other shows in the lower left corner- are way more important to the network than the game or the viewers.
But this will only stop if people stop watching. As it is, David Hill and Ed Goren probably think, well, you won't go anywhere- if you're a fan, you'll watch anyway. True, but the extra graphics won't get anyone else to watch and will only piss off real fans. Why do it?
I don't know. And maybe that's why I'm not a TV executive.
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