This is one of those days: some unexpected additional agita and we're off on the road through Hell Week.
One thing, though: today was the first day of the second phase radio ratings trends for the Winter book, and one thought came from reading what one friend calls the "geek boards," the radio message boards on which fanboys and board ops write as if they know what's happening in the business. The trends in the Middlesex-Somerset-Union market came out and someone actually posted a note about how the trends were up for a middle-of-the-pack Central Jersey adult contemporary station, and all I could think is this: who other than the sales manager could possibly care about a station like that? How do you work up a passion for "continuous soft rock" and "personalities" described thusly:
"makes it easier to wake up and get going with the most Continuous Soft Rock in the morning"
"plays the Best Continuous Soft Rock that will help your day fly by"
"the best Continuous Soft Rock as you wind down your workday"
It's like caring about the performance of your toaster, only you don't even get toast.
The same "geek boards" tend to trash the idea of FM talk- why, FM wasn't made for talk! It's for music!- and support things like soft AC and dance music (oh, how they love dance music) and very low-rated quirky alternative stations. And with the miserable performance of "Free FM," you know the geeks will be predicting FM Talk's demise and gleefully anticipating the replacements- dance? Country?- and that's a shame, because, and I'm saying this both as one of the people responsible for the FM Talk concept in the first place and as a listener, it's not the format's fault if someone botches the execution. FM Talk is a great format and it will work if done right, but it needs a chance. I fear that the geeks won't be the only ones clamoring for the format's destruction. And I'd be happy to lend the folks presently trying to get a handle on what to do without Howard a hand.
But they'll have to pay me.
Share