This week's All Access newsletter is about how I learned to stop worrying and love the... er, tolerate celebrity talk radio shows:
I'm going through a difficult week that involves the kind of plumbing problems where you just cower in a corner clutching your checkbook and weeping while a plumber hacks away at pipes under your house and occasionally just stands there scratching his head and saying things like "you know, I've never seen anything like THIS before." So I don't have a lot of time to write anything profound this week, but I wanted to get something out anyway. Apologies in advance for short length and lack of coherent thought, but being without a functioning shower or bath for three days with no end in sight will do that to you.
In the meantime, I note that yet another celebrity host is taking a shot at radio next week. As it happens, I have some expertise in this area, having worked with several celebrities attempting to do radio, so I have a perhaps unique perspective on this kind of thing. (They were, shall we say, unique celebrities. No names. I still get flashbacks to some of them)
First, here's what I'll say to the people whose instant reaction to the news that a celebrity's jumping the line and getting a show is to immediately complain and say that it won't work: do not assume that someone who didn't grow up in this business can't do it. Look, you're right, the number of crash-and-burn celebrity radio hosts is pretty large, and there are times when you just kinda know in advance that it isn't going to work. But you never really know for sure. And there are some people who started out in other fields and adapted quite nicely to the radio medium. Those high profile failures are one thing, but there are stand-up comics and former politicians and ex-athletes who were able to quickly learn on the job, too. Don't be like those anonymous Internet message board posters who trash shows before they even hit the air. You may turn out to be right, but nobody grants you extra points for "I told you so."
And to the celebrity and his people who might think this radio thing seems easy, so why not give it a shot: this is not nearly as easy as it looks. The reason radio lifers resent celebrity hosts isn't just that the famous folks get to go to the front of the queue and get nationally-syndicated shows without paying any radio dues, it's that some of the celebrities seem to have the attitude that there's nothing to radio, that they can do it in their sleep with little or no preparation, it's a fun little diversion between "real" show business or political jobs. How hard can it be? Hey, it's just talking for three hours. Who can't do that? A lot of people, it turns out. If you're a celebrity trying your hand at radio- I'm sure there are THOUSANDS of you reading this- insist that your new employers hire someone experienced in making successful radio shows to guide you... and LISTEN TO THAT PERSON. There are reasons to prepare shows a certain way, to phrase a topic a certain way, to book some guests and not others. The radio producer is ideally like a movie director, guiding and shaping the show. There is, of course, no script.
Anyway, it's okay to be skeptical about any new show- I am- but as an industry, we're always talking about trying new things, and talent is part of that. On the other hand, there are a lot of "old" things- or, at least, experienced radio folks- who deserve a shot, too. There ought to be room enough for both, and as the number of new talk outlets grows, especially on FM (where we're now seeing multiple FM talk stations in a single market- amazing!), I hope there'll be plenty of space for everybody.
Whether you're a celebrity or not, you need material to... oh, okay, that was a really painful transition into the weekly plug for All Access News-Talk-Sports and the Talk Topics show prep column, where so far this week you'll find items about why you'll still have to turn off your cell phone when the cabin door's closed, Harvard's new abstinence club, how you, too, can own a piece of wood taken from Eminem's old house, a study about coffee and high blood pressure that may surprise you, a story about attractiveness and jury verdits that may not surprise you, why you need not worry if your kid keeps a "hit list" (or why you might want to worry), all about Sanjaya fever on "American Idol" (warning: may cause chills and projectile vomiting), the wonderful world of eyelash mites, the NFL's proposed "Romo Rule," an update on the Dead Deer Dude, and the brazen theft of a trckful of Cadbury eggs, plus links and commentary about "real news" stuff like the attorney firings and a BBC h ost getting bitten by a rabid cheetah. And there's "10 Questions With..." WWRL/New York morning co-host Sam Greenfield and the Talent Toolkit with more free sound bites and effects for you and the rest of All Access with Net News (first/fastest/bestest), the Industry Directory (most complete/most best/most ut), Mediabase charts, message boards, columns, stock information, and everything else you need in a radio and music industry trade site. All free, too. No wonder so many people drop by. We should set out some cookies or something.
Next week: I finally get to take a shower at home. Maybe. You don't happen to have a really good plunger, do you?
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