THIS WEEK'S "THE LETTER": YOU KNOW YOU LOVE IT
This week's All Access newsletter tries to coax radio hosts into letting listeners see their true selves, plus a gratuitous swipe at a pop icon:
This week's lecture: stop apologizing for talking about "American Idol"!
I can't tell you how many times in the last few weeks I've heard hosts say something like "I really don't want to talk about 'American Idol,' but..." This is a variant on the "I don't care about Anna Nicole, but..." thing or the "I know we're all tired of the crazy astronaut, but..." thing or the "I don't care about bald Britney, but..." thing. There's always something out there like this: a crowd-pleasing topic about which everyone's talking, but about which you feel some unease, because, well...
Because, well, this: you're embarrassed. Talking about celebrity gossip is unseemly. It's beneath you. Why, you're not "Access Hollywood." You're a serious commentator. And what will your friends and family think? Talk about the things that truly matter- the war, the economy, immigration- and nobody will question you. Talk about whether those Antonella Barba pictures were fake and you're lightweight.
If your audience is talking about it, there's no shame in talking about it, too. And they ARE talking about it, a lot of them, at least. Not all of them, and if you truly don't like or care about "American Idol," don't fake it- just move on. But stop with the apologies already. And that goes for any topic. If a topic embarrasses you so much that you feel the need to apologize or qualify it, don't do it. But if you're going to do it, stop trying to have it both ways- apologizing in advance is like when you were a kid and the cool kids saw you hanging out with a nerd. "Um, hey, I was just, um, getting him to do my science project. He's not REALLY my friend." You don't have to prove your coolness, or your intelligence. You don't need to feel guilty about a "guilty pleasure." You're an "American Idol" watcher? Embrace it. Even if it's a little creepy when you're a forty-something guy and you're spending 99 cents per text message to vote for someone half your age.
Never apologize for anything that interests you. So you're a middle-aged guy who still likes cartoons and "Green Acres" reruns and Twizzlers- be proud of that. (Okay, that's me. But put in your own pleasures and it's the same idea) Your quirks are what make you different, and that kind of personalization will endear you to your audience.
Unless you're a big Billy Joel fan. That's embarrassing.
(Please send all "Billy Joel is great and you're an idiot" messages to... someone else. Please)
While I create the Billy-Joel-fans e-mail filter, feel free to check out this week's pile of stuff to talk about at All Access News-Talk-Sports' Talk Topics column, the number one place for radio hosts to get show topics and cheap thrills, where this week so far you'll find items about what to do with the kids on a snow day, why you might want to hang up the cell phone while driving near a lake, a dangerous chicken burrito, why you don't want to be a whale trainer, the most epic (and dangerous) cup check ever, why a guy got knifed over crab cakes, Jeff Goldblum's stalker, how politics took the joy out of eating, the surprising accuracy of some mob nicknames, one city's war against Tyra Banks, and why Florida needs a new state song, plus "real news" like the stock market troubles and Iranian nukes and that kinda stuff. And then there's "10 Questions With..." WSAU/Wausau's Chris Conley and the Talent Toolkit with some good news source link pages to add to your bookmarks, and t he rest of All Access with first/fastest/best industry news and Mediabase charts and the Industry Directory and an ad with Tyra Banks inappropriately touching Katharine McPhee, and all of that is free, which is some kind of deal.
Next week: A heartfelt apology to Billy Joel, his fans, and Long Island.
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