This week's All Access newsletter addresses the one question I've heard most often lately (besides "are you going to go out of the house dressed like THAT?"): Hear of any new job openings lately?:
Is this "Everybody Gets Fired Month?" I must have missed the memo.
There are always talented radio people looking for work, but I've lately been getting a steady stream of messages from folks who are freshly liberated from their employment and paychecks, and that's why this week's Letter will be all about Stuff You Already Know: a refresher course on How To Get Another Job before you get too comfortable laying around on the sofa all day downing leftover Halloween Sour Skittles and beer and watching Oprah and Dr. Phil and Rachael and Greg and Ellen and "The View" and gaining an intimate knowledge of the many fascinating plotlines of "One Life To Live." (I preferred "Days Of Our Lives," myself)
Here's your Handy Guide To Re-Employment (Other Than Answering Every Ad In The All Access Jobs Section):
1. You probably should have been looking for a job while you still had one. But no matter how many times you heard it from guidance counselors and friends and "What Color Is Your Parachute?," you still didn't actively look elsewhere while the checks were coming in. Nobody does. But one thing that's necessary no matter when you do it is to....
2. Work your network. Make sure everyone you have ever encountered knows you're looking. And that's not just people you THINK are really important and connected, although you want to make sure they're with you, too. You never know who might come through for you. I got one job because someone who'd REPLACED me after I'd been fired at another job decided I'd be a good guy to have around. (Generous AND wise!) But remember....
3. People have long memories. There are folks who have badmouthed me or treated me like dirt one day and come looking for help the next. Weirdly enough, I tend to put the previous bad behavior aside and do try to help, but I don't forget. And most people aren't going to be as magnanimous. But whether you've been naughty or nice....
4. Have patience. Be patient while looking for the next job, and be patient with the folks who you've contacted for help. Speaking from experience, some folks get a lot of airchecks and resumes and they want to get them and want to help. But then you start to get backed up with work and life, and you may not respond for a long while or just forget to respond. But that doesn't mean nothing's happening. I've had some people who I STILL have to get back to one of these days, but whose names I've suggested for jobs in the meantime. But stay persistent and follow up, understanding that even people who sincerely want to help you may have a lot of other things competing for their time. Meanwhile, there's always the traditional method, too, sending your stuff to PDs and consultants and answering those All Access job listing ads, which means you should get your aircheck in order. And since everyone asks....
5. The best aircheck doesn't make me wait to hear your best stuff. I can't speak for all PDs; I can only tell you what I looked for when I was combing through the basket of airchecks that always accumulated at my desk. Whether scoped or unscoped, whether a whole hour's show or excerpts from several, there was always one rule of thumb: you have 15 to 30 seconds to get my attention. I don't have time to wait through a long produced intro, and I will know within seconds when a host isn't what I'm looking for. I want to hear you go right into a topic right away, grab my attention, show me your stuff. If it's 30 seconds in and I'm still listening, you've moved towards the top of the pile. Show me more- some good caller interaction, some funny bits, compelling content- and you're in contention. I rarely hired the guys with slick produced airchecks with deep-voiced-announcer-guy intros; among the best hires I made were guys who just went into a studio and recorded a conversation as a mock show. Bottom line: make it good and get to the point. And after you've sent the thing out and doing your followup calls and being persistent, remember....
6. You gotta eat. And you gotta pay the rent. As a wise friend once told me, there's no shame in doing whatever you have to do to support your family. A powerful TV/movie executive once managed a McDonald's in Redondo Beach between studio jobs. I did computer tech work between PD jobs (which is how I ended up being the guy everyone I know calls when their computer acts weird or they want to buy an HDTV and want to know what to get- Unpaid Electronics Advisor to the Stars, that's me). Unemployment sucks, but bankruptcy sucks worse. And through it all....
7. Have faith. Yeah, the business stinks right now, and because it's budget time at the big broadcasting companies, some of you are out of a job. And sometimes it seems like nothing will ever open up for you again. But things have a way of working out if you maintain faith in yourself, keep plugging away, and remain flexible. And when you're finally on the air again and everything seems right with the world again....
8. Repeat step 1.
Meanwhile, for those of you who are still employed (knock wood), you gotta get a show together. And now that they've fired your producer and board op, how are you gonna do that? At least there's still Talk Topics at All Access News-Talk-Sports, where you'll find a cornucopia of topics, links, and rank stupidity tailored specifically for use by radio personalities worldwide. So far this week, here's what's going on at Talk Topics: a "Cats"-related mishap, fat cops, many post-Halloween horror stories, why they're selling books everywhere other than book stores, the special challenge of the Iranian tourism industry, a particularly feculent tourist attraction, the Attack Of The Killer Squirrel, the Most Annoying Sports Team Ever (and, while it's close, it's not the Yankees OR Cowboys), why what's funny when Cartman does it isn't funny in real life, Donald Trump's flagpoles, an unfortunate frat party theme, and a visit from the Dovers (Ben and Eileen) and their friends Phil and Claude, plus "real news" items on things like the elections, the Kerry flap, the war, and Barbra Streisand. Add to that "10 Questions With..." WGUF/Naples, FL morning man and voiceover ace Dave Elliott, the Talent Toolkit with more sites for sound clips appropriate for this week, and the rest of All Access with the industry's leading news operation, columns, Mediabase charts, interviews, the incredible Industry Directory, and much more, then make it all free, and... well, it's pretty amazing, if we do say so ourselves.
Next week: there may or may not be a Letter, because I'll be taking a few days off at the end of next week. How else am I supposed to catch up with "All My Children"?
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