THIS WEEK'S "THE LETTER": BECAUSE IT'S WHAT WE DO
This week's edition of the All Access newsletter is intended as a ray of hope in an otherwise dark and gloomy night:
"I've had it."
That's what I've been hearing from several friends in the business over the last month or so. Not enough work, cutbacks everywhere, heavy pressure from management to save money or work longer hours or get rid of essentials like producers. And I've even had some friends talking about what they'd be interested in doing other than radio. That's been striking to me- I'm hearing less hope and more resignation in people's voices as they talk about what's likely to come.
That's not good. And, look, I've counseled you before, right here in this Letter, to make sure you have something else you can do to keep earning the rent money, but it's only when I hear very talented people talking about doing something else with their lives that the reality of this wave of cuts kicks in. Man, it's tough out there.
So, what do you say when talented people are looking to leave the business? I don't know, but I do know one thing that's a common trait of many, maybe most of you: you do this because you have to. I don't mean that you have to as in "I have to work or they'll repo my Ford Focus" (although that may be true, too). I mean that you're COMPELLED to do this. You talk on the radio because you need the outlet. You need to talk to people, to entertain and argue and perform. If you take a job at McDonald's, you'll end up on the drive-thru mic cracking jokes and arguing with the customers. If you take an office job, you'll start a blog, a podcast, a MySpace page. You're a performer. That's what you do.
And that's why, whatever may happen in the short term, there'll be a need for you on the radio of the future. Broadcast, satellite, HD, streaming, podcasts, every possible delivery system will need someone like you, and you're going to want to communicate however you can. As I've written before, I don't know how some of this stuff will make money for you, but if you can combine your talent for communicating with the technology and an enterpreneurial spirit, you'll be fine, even if there might be some stretches when you'll be doing some other job. What I'm saying is that even if the short term is rough and you find yourself in a suit and tie surrounded by cubicles and you're being lectured by Bill Lumbergh about the TPS reports and he's telling you that he's gonna need you to go ahead and come in tomorrow, you're still a talk show host and you'll be back, somehow, some way. It's in your blood.
Why else would you have started doing this in the first place? It sure wasn't the money.
Okay, that's enough pep talk for today. Now, on to the plug for All Access News-Talk-Sports and the Talk Topics column, where there's plenty of show prep for your use on your radio show or podcast or the McDonald's drive-thru mic, including stories about misbehaving at the office party, spray-on condoms, nekkid crack addicts being eaten by alligators, trainers being attacked by killer whales, basketball teams being attacked by recalcitrant superstars who shoot 35% and hate practice (sorry, but it's tough to be a Sixers fan this, er, decade), a special tip on how to keep the peace in bed, the end of warm weather and the beginning of Windows Vista, the guacamole that isn't, another drunk celebrity, another inadvertently unclothed celebrity, how a guy got fired for smoking off the job, a stupid obvious crude joke about the renaming of the Wang Center, and lots of items about poisoned Russians and Kramer outbursts and other stuff that'll certainly get the conversation going, plu s "10 Questions With..." talk radio consultant and syndication pioneer Maurice Tunick, the Talent Toolkit with celebrity dirt sources, and the rest of All Access with the industry's first/best/most accurate/most good-looking (we're vain) news at Net News, great columns, Mediabase charts, the incredibly complete Industry Directory, and interviews with guys named Bruce Da Moose and Fook, which you're not gonna find at your lesser sites like CNN or the BBC, are you? I think not. Plus, it's all free. And let me just add a plug for pmsimon.com, my other site, which is not related to All Access (so Joel's off the hook) but this week includes documentary evidence of an O.J. Simpson TV movie (featuring Nicole Brown Simpson! And Arte Johnson!) that must be seen to be believed, plus the reason why nobody likely saw it when it aired back in 1980. Not to be missed.
Next week: I gotta write another one of these? Isn't it Christmas yet?
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