This week's All Access newsletter is about the sorry state of radio station websites and the industry's focus on things like HD Radio when it should be checking out those iPhones:
Here's one thing that frustrates me about the radio industry: We're rapidly entering a totally new technological age for radio and most stations can't even put up a decent website.
Really, the web has been around for over a decade, right? There's no excuse for what I see on so many radio station websites. A lot aren't updated very often -- there are obsolete schedules, broken links galore, poor design... but you know that. I know, I know, corporate won't let you do anything. They make you use the template, there's no flexibility, yeah, I know. I feel your pain. But there's no excuse for having incorrect information. There's no excuse for not providing updated information there. There's no excuse for a news-talk website to be sporting music-oriented promotions because some corporate person cut a deal and forgot to specify which stations wouldn't get the ads. Remember, the Net is competition for you now. People are looking on the Net for the same stuff they usually get from you on the air. If they can't find it from you -- the latest news, opinion forums, audio clips -- and it's not in an easy-to-use, appealing format, they will look someplace else. And that dilutes your position in the marketplace. The sad part is that it's so easy to do better, but I still see stations with terrible, useless websites. It tells me that either management doesn't know better or doesn't care.
That's symptomatic of a larger problem, and that came to mind when I started playing with the new iPhone/IPod Touch operating system. Have you tried it yet? (You don't need to have an iPhone; the iPod Touch uses essentially the same software) Have you installed AOL Radio or Pandora? Are you impressed?
You should be. A few years ago, I wrote a column that mentioned in passing that I was able to listen to Internet streaming audio on my cellphone and through my car stereo. I got some responses to that, mostly folks asking how they could get it. But I had to warn them that the experience was, and is, a little on the difficult side: you had to find a particular website with "backdoor" links to streams, then click, then the phone fires up Windows Media Player, then... you can see how that wasn't going to be a consumer hit. It wasn't easy to use, and it offered only the stream in a visually unappealing player. And I find that, because it is such a pain, I rarely bother to use it.
And then there's the iPhone experience: Slick, extremely easy to use, graphically appealing. Songs are accompanied by album art, song title, and artist name. I take my iPod Touch, connect it to the Net with Wi-Fi, drop it into an iPod dock, and it's an instant Internet radio. It's a much more appealing experience than... um, actually, more appealing than just using the radio. You get a menu of formats and stations, you just touch what you want with your finger and you instantly get it. (Oh, stop it, I know what you just thought)
CBS Radio is there. AOL's streams are there. Pandora's there, and so is Last.fm. Radio Monte freakin' Carlo is there. Shouldn't every radio station be rushing to get a piece of this action?
That, of course, is not how the radio industry works. Between PR campaigns and quixotic attempts to get FM tuners into iPods and cellphones and, of course, HD Radio, most of the industry's leaders have a different idea of what the public wants. But the public's already moving beyond that stuff, and radio is in danger of being left behind.
Nobody, of course, asked me, and nobody's paying me large consultancy fees to tell them anything, but here's what I'd do if I was in charge: I'd hire some developers to create all-in-one, easy-to-use programs for every cellphone platform out there. I'd do an iPhone version, a Windows Mobile version, a Symbian version, an Android version. I'd have them make slick, easy applications so that any phone with data service -- that is to say, most cellphones out there these days -- could get any radio station in its streaming form. You don't need a radio tuner in a cellphone if you can stream a station. It should be as easy to get radio streams on your average Samsung or Nokia or BlackBerry as it is on the iPhone. I would put the energy and the money towards that. Not everyone will end up with an iPhone, but everybody has some kind of phone, and it's a lot cheaper to get a software streaming application on phones than to make everyone go out and buy new hardware.
(Why, yes, this also means that anyone, not just radio stations, can create a streaming virtual radio station. That's the way it's going to be. Get used to it)
I do recognize, of course, that many of you are probably as frustrated as I am, since you, too, have no control over the industry. All over which you have control is the next show you air. And because of that (see how artfully I'm segueing into the plug?), All Access News-Talk-Sports thoughtfully provides Talk Topics, the show prep column where items are carefully selected, processed, and displayed in an easy-to-use format especially for radio show hosts just like you. Or something like that. Really, it's a good place to grab stuff to talk about on your show, and this week's crop includes items like what your kids are up to in the movie theaters, what political convetioneers are likely to be up to (same thing), some people whose behavior redefines "eccentric," the mystery of the pile of pantyhose, why Vince Vaughn gets so much work, 50 Cent's beef with Taco Bell, the Great Superhero Glut, a visit with the girl formerly known as Talula Does The Hula, a mortgage problem the new rules don't address, the reason not to do the Grey Poupon joke to someone you don't know (other than that it's not funny), a very, very drunk driver, a Congressional Boss From Hell, the guy who tried to glue himself to the British Prime Minister, how fist bumps are making their way into the business world, why the Yankees hate sunscreen, plastic bag bans, WNBA brawls, Hollywood Republicans, and plenty of campaign stories and economy stories and a tribute of sorts to Estelle Getty. If that's not enough, you'll also find "10 Questions With..." WLNK (107.9 The Link)/Charlotte and syndicated "Matt and Ramona Show" host Ramona Holloway, plus the rest of All Access with the radio and music industry's best and fastest news coverage, columns, music charts, jobs, message boards, the Industry Directory, and more. Why not read it all, every day? It's free.
Next week, we'll bring it back to a more personal level. Maybe I'll even throw in a few more jokes. Changing the world gets a little too serious sometimes.
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