This week's All Access newsletter is a response to something that's been nagging at me lately. It's not anybody in particular, and it's not specifically about people with whom I deal, but I've heard the same from others, and someone ought to say something. Turns out it's me:
I think we all know by now that the key to finding employment in this job market is networking. Everybody says so. I've said so. People who, unlike me, actually know something about these things say so. Your grandmother says so. She's been on your case to expand your Facebook friends list, and she's getting impatient with you. Networking is the key. Networking, networking, networking.
But there's an important element to networking that always seems to get left out of these admonishments, and I saw that part at work when I was at the talk radio convention last week. It's this: You'll get a lot further with the people in your network if you stay friendly with them when you DON'T need them.
You've probably dealt with this countless times, the acquaintances who only pop into your life when they're in need. When things are going well for them, they don't return your calls, they forget your number, they just never seem to have your e-mail handy. You're not important enough to them. They don't know you.
And then the budget cuts hit home, and they're your long-lost pal. Happens all the time.
That's not to say that if you suddenly contact someone who you've been ignoring for years and you ask for a favor, you won't get it. I generally try to ignore slights and treat everyone who needs help in the same manner, and I know others who do the same. But do you want to be the one who only gets in touch when he or she needs something, or wants advice? Let's be honest: If you're getting bombarded with pleas for help, and the people needing assistance include people who stayed in touch all along and people who ignored your existence, who will you help first?
Now, if you're in a position to help people, you might be tempted to follow that last part and help your "real friends" first. And in that case, be careful. The primary thing you should use to guide what you do is that whomever you recommend for a job should be the RIGHT person for that particular job. Recommending a friend when you know that he or she isn't the best person for that position is just going to reflect on you when things don't work out. If all else is equal, sure, you'll be recommending the people closer to you, but that shouldn't be the only criterion.
The bottom line is that if you're working, now is the time to make sure you'll have friends when you need them, and chances are pretty great that you WILL need them at some point. You reap what you sow.
(Oh, right, I'm behind on returning some e-mails and calls. I never said I was good at that, did I? I'll go hang my head in shame now....)
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It's about that time of year again, by the way, the time when my wife Fran and I walk to raise money for women's cancer research and treatment in the Revlon Run/Walk at USC and the Coliseum in Los Angeles. This year's event is on May 9, and while I am going once again to ask you for any donations you can make for the cause, I know that this year is different and that many of you just aren't in a position to give. And that's okay; I don't make a list of people who don't give and silently plot my revenge (as far as you know) (no, I really don't). But I do want to give you the link for donations, and ask those of you who CAN give and are so inclined, or who could use a charitable deduction for next year, or who just want to help fight cancer however you can, to give once again this year. We'll walk whether we raise $1 or $1 million, because the cause is close to our hearts; Fran, who as many of you know is a breast cancer survivor, and I are committed to helping find cures and fund treatment, and since neither one of us managed to get a medical degree (I made it through one semester of chemistry in college before the administration kindly requested that I never take another science course again -- true story), this is how we get to contribute.
So, if you can, go to https://www.revlonrunwalk.com/la/secure/MyWebPage.cfm?pID=480054 and make a donation. It's a great cause, and we appreciate it. And thanks to Joel for letting me pass the hat in this column. Oh, and if you're in L.A. or planning to be here May 9, come on out. It's a good time.
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Since I'm running late with this week's Letter, I'm going to (mercifully) keep the pitch for All Access News-Talk-Sports and the Talk Topics column short. Just know that it's there with more topics than ever for your show prep needs, including items about the guy with two wives in the same apartment complex, Satan's role in one woman's theft, a strip club job fair, multiple stories about dangerous spiders, the worst mall foods, hotel mini bars, spray-painted lawns, stolen deodorant, Kobe on jury duty, local peanut butter, bison poop, and much more, including plenty about the economy and all the major stories in the news as well. You'll also find "10 Questions With..." WLAC/Nashville PD Tom Peace and all the great stuff in the other sections of All Access, including, of course, the most authoritative, fastest, complete industry coverage anywhere, and it's all, as always, free.
And now, I'll leave you to tend to your brackets. That IS what you're doing this weekend, isn't it? Hey, as long as Villanova is still alive, I'm happy, although the less said about the first half on Thursday, the better. I love the NCAA tournament, except when I hate it.