I KEEK THE BALL
We were in Ralphs when Italy won the World Cup. We had to grab lunch and do food shopping; because of my work schedule, it was the only time available, so soccer had to yield. I watched the first half on TV, and we listened to some of the second half on XM. We were in a restaurant when Zidane head-butted his way out of the game- I overheard a waiter tell another waiter about someone getting a red card, but only after getting back in the car did I find out who it was. For penalty kicks, we were pushing a cart down the produce aisle. By the time we got back to the car, the announcer was having an aneurysm and the little screen on the receiver said Italy had won.
This time around, we noted a lot more interest in the Cup. While the waiters at the restaurant were keeping an eye on the game by the register, we saw one vendor at the Farmer's Market outside watching a pocket portable TV while the Spanish-lanugage commentary from Univision echoed across the parking lot from multiple booths. People I know who never, ever talk about soccer were asking me what I thought about France's chances, what I thought about the referees and about Italy's troubles back home, about individual players. I don't remember this interest from non-immigrants in America in the past, not even when they played the games here.
The quality of the games helped. There were plenty of matches that illustrated how interesting and exciting a 1-1 game can be, how a sport can be fun and watchable even without the scoreboard ringing up goals every few seconds. It was a great advertisement for soccer...
...but I still don't see it making pro soccer huge in America. In fact, it kinda put U.S. soccer- the national team and the MLS- to shame. Besides the disappointing performance of Bruce Arena's squad, it was a reminder that compared to European and Latin American leagues, the MLS is decidedly minor league. When you buy a ticket to a major league baseball or an NFL or an NBA game, you know you're watching, if not the best at what they do, among the very best athletes in each sport, probably THE best. MLS is more like the WNBA. It may be entertaining on its own level, but you know you're not watching Chelsea or Real Madrid out there. And even the team names reinforce the phoniness: F.C. Dallas and the upcoming Toronto F.C. use the F.C. name despite our not using the term "football" for the sport (so what does it stand for? Fake?). Houston Dynamo? Not Moscow. Chivas U.S.A. ain't the real Chivas, and the fans know it. And whoever thought "Real Salt Lake" was a good idea probably sees nothing humorous in the name "Utah Jazz," either. Fake names for minor league soccer. If we had a Premiere League-level and these teams were merely the lower division clubs aspiring to climb the ranks, okay, but this is the best we have, and it's not good enough.
In New York, they've opened the documentary about the days of the Cosmos- it comes here next week, and I'm looking forward to it. I went to most Cosmos games when they moved to the Meadowlands, and, back then, while you knew you were watching guys at the tail-end of their career, you were watching Pele- THE Pele!- and Chinaglia and Beckenbauer and Carlos Alberto and so many other familiar names that you knew you were getting your money's worth. Of course, it led the rest of the league into financial ruin as too many teams plus too little cash plus inflated salaries plus not enough TV money equaled disaster, but it was soccer's main chance to break through. I miss those days, actually. It was a blast while it lasted. But now we're stuck with a league full of teams that just aren't good enough and just aren't any fun. It's decidedly the bushes, at major league prices. Thanks, but I'll stick to baseball right now.
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