This week's All Access newsletter addressed the recent news-making format changes at KZLA/Los Angeles and WSNI/Philadelphia, with the overall theme of Maybe It Was The Right Thing To Do, Or Not, But Get Over It:
Get ready (get ready)... for the NEW (the new)... M-M-M-MOVIN' LETTER!
It's the Letter that MAKES YOU MOVE (you move)... the NEW (the new)... M-M-M-MOVIN' LETTER!
LET'S GET IT STARTED! LET'S GET IT STARTED IN HERE!
LET'S GET IT STARTED! LET'S GET IT STARTED IN HERE!
LET'S GET IT...
(The "Old-Format Letter" will continue to be available in HD-E-Mail)
Okay, so I'm not changing format. It was just a stunt. Ha ha! A little radio humor there! Now back to more of Today's Best Commentary in The All-New Letter!
Yeah, those format changes are pretty predictable. So is the reaction. Every time an abrupt format change comes up, the same things happen: suddenly, listeners come out of the woodwork claiming to be loyal to the the old 1-share format, and "experts"- usually the same handful of trade reporters and consultants- run to the newspapers to proclaim the ultimate doom of the new format. Hey, they have a 50-50 chance of being right.
I went through this a few times. Once, we replaced a short-lived oldies format with a weird revolutionary local talk and oldies hybrid, and all I heard for a few months is "what are you THINKING?" and "when are you going to go back to music? FM is for music." And then the ratings came out and shortly thereafter people came out of the woodwork to take credit for it. Later, we replaced a shrinking classic rock format with talk and all I heard was "what are you THINKING?" and "when are you going to go back to music? FM is for music." It was only after the revenues started to cascade in that some of the same people who pronounced the whole thing a failure after the first ratings book started to take credit for inventing the format.
And that's why I tend to give the guys who make the changes the benefit of the doubt. I don't always agree with the changes and I don't always agree with the implementation- it's the armchair quarterback thing, or "why, in my day, we would have done it THIS way..." attitude- but I'll give it time. (Okay, I made fun of "Jack," but only because it's fun to do rude imitations of those Howard Cogan liners and the initial Phil Collins fetish)
I'm just disappointed that none of the latest changes involve starting new talk stations. The L.A. and Philly changes do address holes in the markets and demographic changes there, but as I've written here before, I still think that more talk on terrestrial FM is the way to go, because unlike music, you can't duplicate good local talk hosts, and if you want to reach younger audiences, you gotta go where they are- FM. It's only a matter of time before more companies realize that there's room for more of this. I hope.
I do, on the other hand, feel for the people who lost their jobs with the changes. Any changes will cause some good people to hit the unemployment line- I wish them luck and suggest that All Access is a great resource to find that next gig. And for the listeners disappointed by the loss of "their stations," I feel for them, too, but they also should remember that "I love that music" does not necessarily mean "everyone else loves that music," and "everybody I know listened" doesn't mean "everyone listened." Suggesting satellite for, say, an L.A. country fan might sound callous- you're telling someone that they should pay $13. to hear what used to be free- but people really into blues, reggae, jazz, folk, standards, and many other formats are in that boat, too. At least it's an option, one that wasn't available a few years ago. Same for Internet streaming. And there's always your iPod.
(Really, though, is it too early to ask Santa for more talk stations? Maybe Philly needed "Rumba 104.5," but how about more talk? Why, yes, it's self-serving. Why do you ask?)
One thing that hasn't changed (Hah! See what I did there? Right into the sales pitch!) is the Talk Topics column at All Access News-Talk-Sports. More precisely, it still serves up more useable talk and morning radio show topics than any other source, lovingly hand-picked and prepared fresh several times daily. So far this week, for example, you'll find items and links and comments about stories like the campaign to rid hotel TVs of the lonely traveling salesman's only solace, how not to defend yourself against a DUI, a guy whose huge belly turned out to be carrying his MUTANT TWIN!!!!, psycho killer raccoons (with a link to my very own major raccoon-oriented motion picture), why a bunch of teens are wandering around one town in the buff, snakes in a theater, snakes on toast, bees on a plane, a guy who allegedly bit a kid, er, um, in a bad place (they're all bad places, but it's the worst place, it's safe to say), what's on the mind of the Adults 100+ demographic, an ode t o Chet Kincaid, and more than one reference to Hitler, plus a horrifying cameo from Kevin Federline and "real news" items about the ceasefire and that guy who says he killed Jon-Benet and the annual cicada invasion. All that and more, like "10 Questions With..." KELO/Sioux Falls PD/host Greg Belfrage and the rest of All Access with Net News- fast, complete, accurate industry coverage- and message boards and columns and Mediabase charts and the Industry Directory and lots more, and it's free. Really. Nothing "locked away" for "premium" subscribers. You're all premium subscribers here, for free. Our gift to you. What's ours is yours. Within reason, of course.
Next week: something written in haste while I daydream about getting a whole two-day weekend for Labor Day. I take what I can get. Maybe I can use the time to finally answer the backlog of e-mails and letters I've been meaning to get to. Sorry and thanks for your patience.
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