This week's All Access "The Letter" newsletter addresses a purely behind-the-scenes radio topic. Non-radio people may safely skip this one:
Confession of a Rogue Former Program Director: I never liked doing aircheck sessions.
There, I said it. I know that the aircheck session is sacred to a lot of programmers, consultants, and general managers. Especially general managers. "Did you aircheck him?", they used to ask me daily about the talent. "Gotta aircheck him."
Well, no, you don't always "gotta aircheck him." Sure, you have to use tape to point out what a host's doing right and wrong, but some of the people for whom I worked were convinced that if you didn't haul the host into the office right after the show and play the thing back with copious commentary, you weren't doing your job. I suppose that the GMs weren't sure I was actually working unless I was doing something they could identify.
But while airchecking is an important talent development tool, it's the kind of thing where a little goes a long way. Do it much more than weekly and the host will dread it (and so will the PD). And if the host's the kind of person- like me- who really doesn't like to hear his or her own voice back on tape, you might as well bring out the dental drill, 'cause either way, it's gonna hurt.
So you (assuming you're a PD, that is) want to do it, but you want to pick your spots, and you want to be humane. And here's where I will go in for some true heresy and expect to be roundly denounced by many of you- I think that you can get the same effect in most cases by just telling the hosts what they're doing right and wrong and sending them home with tape and instructions on what to listen for. The in-office aircheck session always seemed like punishment to me, and not just for the talent. It was like school detention. "Did you hear what you did wrong there? Let's hear it again. And again." Or like scolding a pet- "bad host! Bad, bad host! No treat for you!"
(On the other hand, I know hosts who don't get ANYTHING. I AM suggesting that full-bore aircheck sessions aren't always more productive than punitive, but I'm NOT saying that you can get away with not instructing the hosts at all. Hosts, even veterans, need attention, and they need to know that you're listening. And they REALLY need positive reinforcement. If they're doing a good job, say so. Maybe your GM doesn't tell you that you're doing a good job, but you shouldn't do the same to your staff)
And when you do an aircheck or when you tell a talent what to look for, be specific- don't just say something is or isn't good, say why and give examples of how to make it better. They can't fix a problem if you don't tell them how. So tell them how.
And then send them on their way to do their shows, which is when, of course (WARNING: PLUG AHEAD), they'll need material, and for that, there's always All Access News-Talk-Sports and radio's favorite topic repository, Talk Topics. That's where they'll find such gem-like items like why Wrigley Field's going to look a little... different this season, what the success- sort of- of Jude Law means to the definition of "star," another state wondering if, maybe, it ought to ban texting behind the wheel, how sweatpants saved the day for one pregnant woman, why one father's comments have some NBA teams in a cold sweat, why you'd want to know what Jon Lieber's driving, the agony of the 11 hour JetBlue tarmac waiting incident, a proposed law to make kids wash their hands, the bitter end for "The O.C.," Tim Hardaway's foot-in-mouth moment, the humiliation of being a smoker in a non-smoking office when it's very cold outside, a very bad case of the hiccups, a naked sledder, why you don't want to be the guy who wades into golf course water hazards to retrieve stray balls in Florida, the instinctual basis for why you're repulsed by the idea of kissing your sister, and the Ultimate Beer Glass, plus links and items and commentary about "real news" like Iraq and Iran and, er, Anna Nicole, plus "10 Questions With..." WSPD and Clear Channel/Toledo Director, News Operations Cassie Wilson and the Talent Toolkit getting you ready to talk about spring training. Then there's the rest of All Access with the industry's best/fastest/most complete news coverage in Net News, Mediabase, StreetPulse, BigChampagne, the NMC eTracks chart, the RateTheMusic.com charts, the Industry Directory, message boards, columns, pretty much everything you need if you're in radio, all free.
Next week: I hit the road for a speaking engagement and get very, very cold. Expect some weather-related whining.
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