This week's All Access newsletter is about my week in the frozen north:
I'm in Green Bay, Wisconsin this week for a speaking engagement. Yes, I do speaking engagements (reasonable rates; book now for your special event, wedding, or bar mitzvah!). Yes, I know it's February. Yes, it's much colder than home. But I came here because I thought it would be interesting to meet 'n' greet the Midwest Communications folks, who are aggressively into local programming, something you know is near and dear to my heart. They do regular programming seminars for the entire group, and I gave a talk on... well, I'm not sure what I said. I did prepare, and I made extensive notes which I revised and re-revised until I had several pages of unreadable scrawl. So I went up on stage and started talking, and everyone nodded and I kept talking and I could tell words were coming out of my mouth but I'm not sure what they were. But it must have been okay, and I consider the talk a success because afterwards I wasn't asked to immediately leave the premises.
If I've picked up anything on this trip besides an increasing frustration with this laptop computer and Northwest Airlines' standby policies, it's a reinforcement of my conviction that local programming- local talk, local news- is what will keep terrestrial radio relevant. To someone raised on the east coast and living on the west coast, the midwest in general and Green Bay in particular are, well, different. There's no traffic here, illegal immigration is not as hot an issue up here... and coming from a place where those ARE the issues, I've been wondering what there is to talk about. Turns out there's plenty, from a controversial murder trial to a hotly debated, ultimately defeated $69 million school referendum. The local paper may be thin, but there's plenty of news going on.
So there's value in going local, and stressing local news and information and talking about everything- whether news topics or lifestyle stuff- from a local perspective. I've learned a lot from the people here about the particular quirks and attitudes in places like Green Bay and Sheboygan and Wausau and Kalamazoo, from the impact on families of the unique "Kalamazoo Promise" to the mindset that has people who live on one side of the river in Green Bay acting like the other side of the river's the other side of the earth. Syndication isn't a bad thing, but having local hosts and newscasts that reflect and incorporate the local customs and attitudes is what you can do that satellite radio and national shows can't.
But you know that already, and I'm gonna get to see Lambeau Field later today, so let's just get to the plug for Talk Topics at All Access News-Talk-Sports, which so far this week has been lovingly maintained in my absence by, er, me. Yes, there's the usual high volume of news items and comments and links and other things you can use to prepare your radio show, including stories about how to tell whether that soft drink has the kick you need, satorial tips for the criminally-minded, "Take Your Dog To Work Day," a very large squid, the problem of noisy neighbors, the saga of the road-rage cup-of-ice-thrower, why KFC is bothering the Pope, a good old fashioned Wisconsin shovel fight, a spectacularly lame attempt to teach kids about obesity using a truly embarrassing video game, the Worst Brother Ever, one woman's quest for butt implants, and the competition that's putting "American Idol" to shame: the contest to be the next Lonely Maytag Repairman. And if the late Gordon Jump and Jesse White don't provide enough celebrity firepower for you, there's always America's New Favorite Dead Celebrity and the fight over her baby, her body, and, oh yeah, her money, and America's New Favorite Out Of Control Celebrity and her odyssey in and out of rehab, hair salons, and tattoo parlors. Once you've absorbed that, you can read "10 Questions With..." WKAN/Kankakee, IL morning guy Mike Tomano and the Talent Toolkit with some more sites with the latest on upcoming movies, plus the rest of All Access with industry news first/fastest/most dependable at Net News, message boards, columns, the Industry Directory, Mediabase charts, all that stuff, all free, just the way you like it.
Next week: back home, where it's at least 45 degrees warmer. Meanwhile, many thanks to the people at Midwest Communications, who have been gracious hosts and have failed, thus far, to convert me into a Packers fan. That won't happen, guys.
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