Got back late from the ballpark- the game's still on, extra innings, bottom of the 10th. I left in the 8th, pulled into the driveway just as the Cubs scored in the top of the 10th. Because I'm running late/behind, here's today's edition of "The Letter from All Access News-Talk-Sports," in case you didn't get it (for the uninitiated, it's the weekly newsletter/plugfest that promotes my other columns while serving as a sort of radio consultant's notes/humor column):
- Hey, You!:
Stop hyperventilating. The apocalypse is not upon us, no matter HOW it seems.
Let's take the signs of doom one at a time, shall we?:
1. Yes, a ringtone is the number one chart-topping song in the UK. Yes, it's a lame ringtone, too, the "Axel F Theme" from "Beverly Hills Cop" set to a disco thump and topped with a chipmunk-like "crazy frog" voice. It's a novelty. It'll go away. Remember a few years ago when they went wild for the "Ham(p)ster Dance"? You don't hear that much anymore, do you? (Another way to look at it is this: music isn't the same dominant entertainment medium in a young person's life as it was when we were kids. Nowadays, video games and text messaging and cell phones are the biggest things, so why not a ringtone? If only it was a better ringtone....)
2. It is true that at a showing of "The Longest Yard" at the Regal Stadium 13 theater complex in my area, the audience reserved its most rousing ovation for the brief screen appearances of Rob Schneider, both in a trailer for "Deuce Bigalow, Eurpoean Gigolo" (which, by the way, appears to be exactly the same movie as the original- nice to see Hollywood in environmentally-conscious recycling mode) and in his extremely brief cameos near the end of the movie. However, it should be pointed out that... er... okay, there's NO excuse for that, but consider for a moment what kind of person would willingly pay to see an Adam Sandler remake of "The Longest Yard." (We were there, of course, for purely observational purposes, an anthropological field trip, y'see, and... fine, it was overcast and we were bored. Happy now?) Granted, that's a lot of people, but I prefer to look at the bright side- more people saw "Revenge of the Sith" and "Madagascar" this weekend. Is that a bright side?
3. Indeed, Paris Hilton has reportedly gotten engaged to a guy also named Paris. This actually has several positive aspects to it: it at least temporarily prevents anyone else from accidentally entering into a relationship with her (think of it as "containing the fire"), it provides her with a spouse whose name she can't possibly forget (can she?), and, er, I dunno. I'm aware of the downside: saturation media coverage of the wedding, a likely "Mrs. Paris" reality series, more Carl's Jr. commercials. I prefer to remain positive.
4. Tom Cruise and Katie Holmes are... ah, forget it.
So there's nothing to fear, not until maybe Ben Affleck makes another movie. And that's a clear and present danger, but it also shows you the necessity of keeping up on pop culture- it's changing so rapidly that determining what's in, what's out, and what's relevant is a full-time job. But it's worth it for a talk radio host, because it's such a fertile field for discussion. A ringtone- a bad ringtone- as a pop phenomenon? Bad remakes? The baffling popularity of Rob Schneider? Paris Hilton's marriage, burgers, and general celebrity? Not the end of the world, but when you've run out of things to say about the big news stories- or, like in this week, when the big news stories aren't really setting the phones on fire- it's nice to have that stuff available, and it's always good to sound like you know what you're talking about. If you want to attract younger listeners, you can't be talking about texting and PSPs and the new XBox and PS3 consoles as if you're someone's grandpa without a clue about these here newfangled gizmos.
(Long plug for All Access News-Talk-Sports/Talk Topics/AllAccess.com redacted)
I'll leave you now with important words from one of today's great philosophers on the topic of talking about pop culture on the radio, about which she imparts this critical advice:
"That's hot."
Words to live by. Works for her.

