I was running and punching buttons on the Walkman today and I landed on a college station from Santa Barbara. It sounded bad- adenoidal kid stiffly reading PSAs, a couple of guys awkwardly bantering, lots of pauses and confusion.
You can guess by now that I loved it, because I've told you before how much I miss small-town local-yokel radio. But more than that, it reminded me of... well, of me, the me that wandered into a water-damaged, grimy studio in the basement of the college dining center one day in the fall of my freshman year and read liner cards between Clash and Specials songs. There was nothing more exciting to me than opening the mic and talking, knowing that someone- probably only one or two people, but someone- was out there listening.
And it's still that way for me, though the medium's changed and I write instead of talk for a living now. Here's the thing- radio, as show business goes, is an embarrassment. It's looked down upon by everyone, trashed by a public whipped into a frenzy about consolidation and voice tracking by people with agendas of their own, and, frankly, those of us in the business do ourselves no good by acting like circus geeks, getting frozen alive or living on billboards or emceeing wacky promotions or naming yourself "Boner" or touting whatever weight loss fraud the sales department sold this month. Working in movies or TV means more money, more respect, more free food. Working in radio is mostly being buried in a dark, cramped studio at weird hours, getting little recognition and low pay, having food thrown at you when you're introducing Gary Puckett at some county fair event.
Yet we love it. And trying to explain why is sort of a fruitless pursuit, except for this: it's sometime late in the 1960's or in the early 70's, and you're listening to the AM radio at night and hearing these voices, these high-energy, reverb-drenched voices from hundreds of miles away- Buffalo! Chicago! Charlotte! Hamilton! Fort Wayne! A veritable geography lesson- and thinking, wow, that sounds like fun. And then you're riding down some nondescript road in the back seat and you see it- the towers, the blinking lights, the sign on the little cinder-block building. You know that's where the magic is, and you want to be there.
So I went there. I went to places like Asbury Park, Trenton, Schenectady, Garden City, and finally the Promised Land of Los Angeles. I got to do everything in radio, from programming some of the biggest stations in the world to passing out bumper stickers to unwilling recipients in a mall parking lot. I saw how the magic was made, first-hand. And I saw the man behind the curtain, and he wasn't a magician and he wasn't anything special.
He was me.
So at some point, I forgot that feeling. The heroes had feet of clay, the Xanadu was actually a plain, depressing hole of a cubicle farm in the poor part of town, and being part of it all meant dealing with too many morons and idiots and angry, bitter people and substance abusers. I sort of slid into an associated field, trade magazine editing, and that's where I am today. Radio isn't really magic for me these days- I know too much, I know many of the people I hear on the radio, I know how the trick's done.
And then I hear those stammering, awkward, scratchy and squeaky voices on the college station, and I remember the studio with all the band and surf and radio stickers on the walls, the wobbly turntables and the records with cue burn, the balky vintage-1953 cart machines and the reel-to-reel hand-me-downs in the production room with splice tape and razor blades everywhere. I remember the innocence, the days when we actually believed in the music, the thrill when someone would call in and say "I love your show." And that's where the magic lives, somewhere down below 92.1, in amateur land where the kids still do radio just because they love it.
Not that it's any good, or that I want to hear that stuff very often. But it's good to check in every once in a while and be reminded why I did what I did and, really, why, no matter what else I do, I'm always going to be a Radio Guy. And I still look for those towers and those studios and, despite all that I've learned and seen, there's still a part of me that thinks it's magic.

